Product Manager, Email Marketing

Goodwin is a global law firm focused on representing innovators and investors across industries

Microsoft Dynamics 365 Customer Insights Journeys

Join Goodwin’s Global Operations Team, and make a real impact on a global scale. At Goodwin, we work with some of the world’s most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team – all business professionals at the firm – you’ll collaborate with colleagues from varied backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do.

Here, we’re not just supporting a law firm; we’re partnering with attorneys and clients to deliver cutting-edge solutions in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we’re proud to have been recognised as the “Best Business Team” by The American Lawyer.

This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers.

The Email Marketing Product Manager owns the technical architecture, configuration, integrations, and product roadmap for our email platform, Microsoft Dynamics 365 Customer Insights Journeys (CIJ), including building, testing, and deploying email campaigns and automated customer journeys. This role translates marketing and business requirements into scalable platform capabilities that support reliable email delivery and effective audience targeting. Partnering with team members across Marketing Strategy, CRM, and Business Intelligence and Analytics, this role establishes technical standards, prioritizes platform enhancements, and ensures CIJ evolves in alignment with business priorities and enterprise technology requirements.

This is an opportunity to build an industry-leading email marketing function from the ground up, shaping the platform, processes, and tools that will empower the team, help the department thrive, and drive long-term growth.

What You Will Do:

Own CIJ architecture, configuration, and environment governance, including standards for segments, journeys, triggers, and templates, ensuring scalability, maintainability, and alignment with enterprise requirements

Own the CIJ roadmap in partnership with Marketing Strategy and Digital & Technology, aligning platform enhancements with business priorities and evolving marketing needs

Build, test, and deploy email campaigns and automated journeys in CIJ and Cvent, ensuring accurate audience targeting, quality assurance, required approvals, and clear stakeholder communication throughout delivery

Collaborate with cross-functional teams on the design, implementation, and ongoing support of integrations between CIJ, CRM, and event management platforms such as Cvent; lead resolution of complex platform issues, identify root causes, and implement lasting improvements

Enable access, configuration, and change management with Digital & Technology; partner with CRM, privacy, and technology teams to incorporate consent, preference management, and data requirements

Maintain process and technical documentation, including email build and deployment QA checklists; enforce risk-based QA with additional testing for complex or higher-risk journeys and own technical sign-off for any changes

Serve as the primary liaison with vendors supporting email marketing tools and services, coordinating technical support, issue resolution, and enhancements

Manage and mentor in-house team and external…