Associate Director, Marketing

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SERB is a fast-growing specialty pharmaceutical company that equips healthcare providers worldwide with life-saving medicines for patients facing rare conditions and emergencies.

For over 30 years we have consistently provided emergency medicines, medical countermeasures, and the world’s leading portfolio of antidotes.

Today SERB has over 500 employees in 18 countries and group revenue in excess of €400m. With a strong presence in the US, Europe, and the Middle East, along with a global network of trusted distribution partners, we make a broad range of essential medicines available in over 100 countries.

Having the right culture is as important to us as having the right portfolio. We are guided by our four values:

• We make patients our priority
• We act with accountability and integrity
• We work together as one team
• We look for better ways forward

By expanding our reach through selective acquisitions and entering new markets, we’re not just supplying medicine; we’re improving the standard of care for more patients around the world.

This role can be based in Philadelphia or Boston.

This role will report into the Rare Emergency Medicine Head of Marketing.

• Develop and execute a data-driven brand strategy that drives brand growth and is aligned to overall brand objectives
• Manage and lead personal promotion and non-personal promotion marketing tactics that are aligned with brand strategy and business objectives
• Create a hyper-targeted non-personal promotion strategy within rare disease brand(s) that optimizes spend, triggers behavior change, and ladders up to brand strategy
• Partner cross functionally to create and elevate insights driven growth opportunities that facilitate strategies and tactics
• Incorporate feedback and insights to evolve and elevate brand strategy and tactics
• Collaborate with key stakeholders including Medical, Legal and Regulatory to build and implement integrated medical / marketing platform and initiatives
• Integrate competitive analysis to enhance brand positioning highlighting key areas of growth in complex markets
• Collaborate with other functional areas to develop and lead memorable, accurate, and differentiated brand messaging
• Execute on the value proposition for the products, including pricing and reimbursement strategies
• Lead brand budget planning and support annual budget planning to support promotional projects
• Collaborate with appropriate functions on projects to optimize budgeting, reimbursement, trade and metrics
• Apply project management principles to facilitate commercial team project deployment, establish and execute on operational best processes and practices, assist with the Promotional Review Committee process, and other ad hoc tactical initiatives as they arise
• Develop/manage communications and roll out of tactics with the Sales team, including Sales Directors, Strategic Account Team, Director of Training, Field Sales Trainers and field-based personnel on deliverables, timelines, and feedback through management of Field Advisory Board(s)
• Speakers’ Bureau Management – manage external vendor(s), agreements, compliance, and operational relationships with Key Opinion Leaders on the Speakers’ Bureaus across products
• Effectively manage contractors and vendor relationships to ensure efficient and effective promotional programs
• Ensure compliance with all federal, state and local laws regulating commercial activities
• Ensure that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with Serb values

The above duties and responsibilities are not an exhaustive list, and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements.

• Bachelors Degree required, MBA preferred
• 7+ years of commercial experience in pharmaceutical or biotech, including a minimum of 3 years in marketing with at least 2 years focused on the US market
• A demonstrated…