Senior Brand Manager

Overview

HGA’s Brand & Communications team
supports a 1,000-person architecture and engineering firm with a mission to advance human-centered design. As Senior Brand Manager
, you will play a central role in shaping and stewarding HGA’s brand across all channels —
including a significant leadership role in our upcoming 2026 brand evolution
. This role blends brand strategy, project leadership, people management, and hands‑on creative problem‑solving, supporting firmwide initiatives with thoughtful planning, consistent execution, and a strong editorial and visual point of view.

You will partner closely with the Director of Brand & Communications, sector marketing leaders, regional marketing teams, content strategists, creative team members, and communications team to ensure the brand is expressed consistently, cohesively, and with impact.

The Senior Brand Manager is a highly collaborative utility player - someone who understands brand systems, can manage a multidisciplinary creative team, and can move seamlessly between strategy and execution.

In this role you will:

• Support the evolution and implementation of HGA’s brand strategy, visual identity, messaging, and positioning across all internal and external touchpoints.
• Maintain and continually improve brand guidelines, systems, templates, and asset libraries to ensure clarity, consistency, and ease of use.
• Partner with marketing, content, and communications teams to ensure brand cohesion across campaigns, proposals, digital channels, thought leadership, and events.
• Serve as an internal brand advocate – educating teams, advising on brand use, and ensuring materials align with strategic priorities.

• Manage firmwide brand initiatives and campaigns from planning through execution, including timelines, workflows, cross-team collaboration, and quality control.
• Oversee intake, prioritization, and resourcing for strategic brand and creative projects in partnership with the Director of Brand & Communications.
• Develop project plans, manage budgets, track performance, and ensure work is delivered on schedule and at the highest standard.
• Identify opportunities to strengthen processes, improve operational efficiency, and streamline creative workflows.

• Lead and manage a multidisciplinary creative operations team, including the visual asset manager, photography specialist, creative project manager, graphic designer, and multimedia designer.
• Provide coaching, feedback, and professional development to support individual growth and strong team performance.
• Oversee resource planning, workload distribution, and project assignments to ensure clarity, balance, and alignment with business needs.
• Conduct performance evaluations and guide career development planning for team members.
• Foster an inclusive, collaborative, and high‑performing team culture grounded in creativity, accountability, and continuous improvement.
• Manage vendor relationships and external creative freelancers to supplement capacity and ensure consistent, high‑quality output.

• Provide clear, actionable creative direction for brand materials, campaigns, reports, presentations, videos, and other key initiatives—ensuring alignment with brand standards and business goals.
• Collaborate closely with designers, photographers, and multimedia specialists, offering constructive feedback that keeps work on‑tone and on‑strategy.
• Contribute hands‑on support for signature, high‑visibility projects such as campaign assets, presentations, thought leadership reports, and video storyboarding.
• Advise on visual storytelling best practices and ensure all work reflects HGA’s design culture, values, and strategic point of view.

• Work closely with marketing leaders across sectors and regions to align brand activities with business goals and audience insights.
• Partner with Internal Communications on firmwide messaging, cultural storytelling, and internal campaigns.
• Collaborate with Digital teams on website, social media, and digital content execution to ensure brand consistency and strong audience engagement.