Manager, Clients & Markets Campaigns

Wilmer Hale is a leading, full-service international law firm with 1,000 lawyers located throughout 12 offices in the United States, Europe and Asia. Our lawyers work at the intersection of government, technology and business, and we remain committed to our guiding principles of providing quality, excellent legal and client services; developing diversity among our lawyers and staff and cultivating an environment that promotes an ambitious spirit, collaboration and collegiality by drawing on the extraordinary talents and dynamic experience of our lawyers.

Our goal is to reflect the diversity of our clients and the communities in which we practice.

The Manager, Clients & Markets Campaigns is responsible for leading the strategy, development, and execution of high-impact marketing and business development campaigns that align with the Firm's and/or a given legal department's strategic goals. This role involves collaborating across the Clients & Markets department, with Firm leadership, and with cross‑functional teams to define objectives, target audiences, allocate budgets, and baseline market perceptions;

securing approvals; and managing end‑to‑end campaign implementation across multiple channels. The manager will oversee content creation, thought leadership integration, and client‑focused outreach while ensuring strict budget control and measurable ROI. Success requires driving visibility, market recognition, and innovation through data‑driven insights, continuous optimization, and the creation of best‑practice playbooks, while maintaining adherence to Firm standards and evolving strategies based on industry trends and analytics.

This position reports to the Director, Clients & Markets Strategy.

Assists with proactively supporting client service by actively participating in the firm's Service Excellence initiative. Ensures that staff members are providing quality service to internal members/departments of the firm as well as external clients and vendors by displaying professionalism via electronic and print correspondence, over the telephone and in‑person and by encouraging an atmosphere that rewards a "can do" attitude.

• Envision
  :
  Collaborate closely with Firm leadership, as well as leaders in Clients & Markets Business Development, CORE and Competitive Intelligence teams, and other business professionals to envision and drive campaign plans that align with specific business goals the Firm or a given legal department has established; including but not limited to AI, Financial Services, Life Sciences and Technology.
  • Define objectives, identify target audiences and allocate budgets for each campaign.
  • Research and document campaign‑specific, baseline market perceptions of both the Firm and leading firms in each of our current campaign areas.
  • Support a variety of marketing, business development and communication campaigns focused on elevating the firm's brand relating to key client and industry initiatives.
• Secure Approval
  :
  Brief Firm leadership and obtain their approval as to the contours, rationale, primary messaging, vehicles and timing associated with each campaign prior to launch.
• Construct
  :
  Develop each campaign based on any course‑corrections required by Firm leadership, and in partnership with contributing lawyers and Content Marketing peers. Consider, and incorporate where appropriate, recommendations from key stakeholders. Develop and drive sector specific campaigns that showcase the firm's deep understanding of industry trends and priorities.
• Implement/Launch
  :
  Lead and project manage the timely implementation of the Firm's top priority external campaigns across all digital, print, interpersonal and other channels in coordination with Visual Communications, Digital, Communications, Media/PR and other key allies.
  • Oversee the production and refreshing of all needed campaign assets across platforms.
  • Spearhead the effort to both 'initiate new' and 'leverage existing' thought leadership as a central element of each campaign.
  • Liaise with in‑house Media/PR professionals on bullet‑proof plan for executing content placement.
  • Incorporate client‑specific dimensions to…