Oliver Wyman - Senior Marketing Manager, Banking & Financial Services - NY​/Boston

About Oliver Wyman

Oliver Wyman is a global leader in management consulting. With offices in 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Over 7,000 professionals help clients optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities. Oliver Wyman’s thought leadership is evident in our agenda‑setting books, white papers, research reports, and articles in the business press.

Our clients are the CEOs and executive teams of the top Global 1,000 companies.

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Oliver Wyman’s Banking & Financial Services (BFS) practice is expanding its market presence and client engagement. We are seeking a Senior Manager to help lead marketing strategy and activations for BFS, owning end‑to‑end campaign planning and execution, mentoring junior marketers, and acting as a dependable second‑in‑command to the Director. The role blends strategic planning, stakeholder engagement, operational delivery, and team leadership to deliver visible, measurable impact across the practice.

This Senior Manager will be the operational and strategic engine for BFS marketing: a visible leader who turns practice strategy into measurable market traction, builds durable partner relationships, and uplifts the marketing team. The role requires a self‑starter who can step into Director responsibilities and maintain momentum with minimal supervision.

This is a hybrid role requiring 3 days per week in the office. There is no option to be fully remote.

• Help shape and lead the strategy and execution of practice‑wide marketing initiatives including thought leadership series, capability launches, digital demand programs, client events, and partnership campaigns.

• Translate practice priorities into channel‑specific plans (digital, events, PR, client programs) and manage campaigns from concept through measurement.

• Contribute to the amplification of signature practice capabilities and flagship offerings.

• Track performance metrics and provide concise updates and recommendations to the Director, CMO, and senior stakeholders.

• Design and implement scalable marketing playbooks, templates, tracking systems, and reporting tools to support consistent execution across regions.

• Partner with Marketing Operations on governance, tool adoption (e.g., ), and shared processes to improve efficiency and visibility.

• Identify and apply AI‑driven tools and methods to improve productivity and creative impact.

• Maintain a master campaign calendar, identifying overlaps, timing conflicts, and synergy opportunities.

• Prepare leadership‑level presentations and materials for cross‑functional meetings.

• Manage day‑to‑day planning, coordination, and execution of flagship initiatives; own budget/ vendor scopes and quality control.

• Coach and mentor junior marketing staff (e.g., Marketing Managers/Coordinators), providing clear guidance and development feedback.

• Act as the Director’s deputy: lead senior stakeholder meetings, present to practice leadership, and oversee multiple work streams with minimal oversight.

• Manage external agency and vendor relationships, ensuring scope, timelines, and deliverables meet practice needs.

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience). Advanced degree or certificates in marketing/analytics a plus.

• 7–10+ years in B2B marketing/communications, ideally with banking or financial services sector experience; prior consulting or professional‑services marketing experience preferred.

• Demonstrated ability to operationalize brand and go‑to‑market strategy into actionable plans and repeatable processes.

• Strong project and campaign management skills, with experience across digital, events, content, and PR.

• Proven stakeholder management and executive presence; experience working with senior partners and practice…