Director, Marketing Strategy, Medical Devices

Director, Marketing Strategy, Medical Devices

The Director of Marketing Strategy, Medical Devices will lead client engagements with medical device manufacturers. This individual will manage and grow relationships with existing clients while identifying and developing new business opportunities. The Director will be responsible for creating and executing comprehensive marketing strategies tailored to the unique needs of each client’s customer base—ranging from healthcare professionals to hospital systems and patients.

The ideal candidate will have a strong background in marketing for technology and consumer healthcare devices, experience in market research and surveys, and a proven ability to lead a remote team of marketing professionals.

Salary Range: $160,000 – $180,000 base salary, plus performance-based bonuses and benefits.

• Serve as the primary point of contact for medical device manufacturer clients.
• Develop tailored marketing strategies that align with clients' goals and product offerings.
• Lead a remote team of 3, guiding campaign development and execution.
• Produce marketing proposals and pitch materials to win new business.
• Conduct and analyze market research, surveys, and competitive landscapes.
• Collaborate cross-functionally to ensure campaign alignment and performance.
• Track and report on campaign metrics and ROI.

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
• 7+ years of experience in marketing strategy or business development, with at least 3 years in the medical device or healthcare technology sector.
• Proven experience in B2B marketing, customer segmentation, and consumer targeting.
• Strong knowledge of market research, digital marketing, and strategic communications.
• Experience managing remote teams and driving performance.
• Excellent communication, presentation, and relationship-building skills.
• Ability to travel occasionally for client meetings and industry events.

Use Our Intel is a leading provider of news, analysis, and intelligence for government and industry. With 10 specialized publications, we serve more than 2.2 million unique monthly readers and have a newsletter subscriber base exceeding 1.25 million. In addition to delivering trusted insights in areas like homeland security, global health, and cybersecurity, we offer strategic communications, data analytics, among other services.

Our expertise extends to research and surveys, helping organizations make informed, data-driven decisions. Through our publications, services, and 10 annual branded events, we empower clients with the intelligence they need to navigate complex challenges and drive innovation.

To Apply:

Please submit your resume and a cover letter expressing your interest in the position to  or via our careers portal at  In your cover letter, please highlight your relevant experience and explain why you are a strong fit for this role.