Boston Athletic Association – Communications Manager

NEW Boston Athletic Association – Communications Manager

ABOUT BOSTON ATHLETIC ASSOCIATION
The Boston Athletic Association (B.A.A.) is a non-profit organization with a mission to promote a healthy lifestyle through sports, especially running. The B.A.A. is committed to a world where all people can access and benefit from running and an active lifestyle. The B.A.A. advances its mission and vision by organizing mass-participatory running events such as the Boston Marathon, creating or supporting community fitness events, and sponsoring a running club that serves the greater Boston area.

ABOUT THE ROLE

The Communications Manager reports to the Director of Race Communications and Media, playing an important role in delivering communications from the B.A.A. to its participants, spectators and the public. The Communications Manager will manage content, media relations, and provide support to cross-functional initiatives.

• Communications

• Maintain a consistent voice throughout the organization’s media and communications platforms. Ensure written communications are clear and correct in regard to grammar, spelling, punctuation, etc.
• Work collaboratively across the Communications Team to develop communications plans, guidelines, and initiatives. Partner with internal stakeholders on content plans, scheduling, production and execution.
• Partner with internal and external stakeholders, as appropriate, to build compelling stories to promote the B.A.A., its initiatives and events.
• Support the design, planning, and execution for email communications, including participant newsletters.
• Support all race day communications including, but not limited to, videography, photography, media relations, and credentialing.

• Media Relations

• Assist in the execution and management of printed/digital materials, press releases, and electronic communications (e.g., newsletters) for participants and other stakeholders.
• Develop a deep understanding of the B.A.A.’s media credential system and media operations elements around race events. Help manage and execute related tasks effectively.
• Support press conferences, professional athlete engagement, and other event activities.

• Social Media

• Support and manage the B.A.A.’s social content calendar for all channels including Team B.A.A., Boston Marathon, and B.A.A. – in partnership with the Brand team.
• Develop and utilize social/digital analytics reports to guide social media calendar creation and strategy, as needed.
• Execute sponsor-obligated campaigns and reports for Marketing surrounding B.A.A. events.
• Alongside the Brand and Experience teams, develop campaigns to promote and support B.A.A. events, running club, High Performance Team, and community engagement.
• Provide insights, analysis, and strategic guidance on trends/what works/doesn’t work/how to pivot as necessary.
• With Brand team, help support the development of digital media assets including graphics, videos, and sourcing photos.

• Website Management & Digital Media

• Help manage the B.A.A. website. Ensure updates are completed in a routine manner for accuracy, relevance, and an optimized user experience.
• Serve as internal subject matter expert and lead for work groups to coordinate updates or new idea implementation for the website.
• Help maintain the organization’s digital media library including photography, logos and all other relevant materials.
• Assist the Brand and Communications teams in developing and maintaining a database of video b-roll and photo archives.
• Fulfill both internal and external needs and requests, including sourcing digital media.
• In coordination with Brand, Marketing, and Communications teams, develop digital media assets including messaging, graphics, videos, and photos for social media, website, mobile apps, and other mediums as requested.
• Other duties as assigned.

There are innumerable ways to learn, grow and excel professionally. We know people gain skills through a variety of professional, personal, educational, and volunteer experiences. We respect this when we review applications and take a broad look at the experience of each applicant. This said, we are most likely to be interested in your…