Performance Marketing Analyst

Who we are

At Car Gurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit  each month, and 30,000 dealerships use our products. But they're not the only ones who love Car Gurus—our employees do, too.

We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Car shopping is complicated. At Car Gurus, we use data and technology to make it simple, giving people the tools they need to confidently find, buy, finance, or sell a car. The best part? Our work makes a real impact. We’re the most-visited car-shopping site in the US and we are growing fast in our international markets. Ready to come along for the ride?

Within the Consumer Marketing team, the Performance Marketing team is responsible for driving multimillion-dollar traffic acquisition campaigns aimed at continuing strengthening our position as a top online car shopping website. We’re looking for a highly-analytical and self-motivated individual to join our team at Car Gurus.

As a Performance Marketer, you will be responsible for assessing industry trends and marketing and product performance to inform investment decisions, as well as owning data analysis across markets to optimize efficiency of our program. In this role, you will work cross functionally with Marketing, Product, Engineering and Finance to provide novel insights in support of our strategic decision-making, focused on new consumer products.

This role is a combination of analytics, strategy, and marketing. A successful candidate will love data, testing hypotheses, challenging assumptions, and understanding how different functional pieces work together to ultimately provide data-driven recommendations to accelerate growth of our program.

• Own traffic forecasting and financial modeling to inform consumer marketing investment for new consumer products – including analyzing historical performance as well as market, competitive and media landscape dynamics to determine optimal monthly budget across all markets and products
• Build, manage and optimize paid performance campaigns for new consumer products
• Measure performance of existing initiatives and conduct data-driven analysis to identify optimization and growth opportunities.
• Develop quantitative analysis and ad hoc reports to support marketing decisions related to: marketing spend efficiency, user lifetime value, user engagement & retention, and return on investment
• Own traffic and conversion reporting for new business units, including exploring trends and spotting anomalies
• Conduct deep dives & analytical investigations into inconsistent trends in data
• Synthesize findings into actionable insights and recommendations
• Communicate results, key insights and recommendations to key partners and senior leadership

• 2+ years of professional experience with a background in strategy consulting, finance or marketing/product analytics
• Experience or familiarity with Google AdWords and Facebook Business Manager (ability to create, deploy, and measure campaigns in each platform)
• Bachelor’s degree in an analytical or social science major (e.g. math, statistics, economics) preferred
• Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities
• Strong analytical skillset—able to translate quantitative and qualitative inputs into actionable strategic direction
• Self…