Digital Marketing Strategist and Coordinator

Digital Marketing Strategist and Coordinator

Sleeping Dog Properties, Inc. is a Boston-based Design-Build company founded in 1993. We are widely recognized as a leader in our market and specialize in projects of exceptional quality. Our successes include projects with sector focus on high end residential, unique hospitality, and flagship retail projects. Our mission is Building Better.

We are seeking a Digital Marketing Strategist and Coordinator to advance our marketing platform. The ideal candidate will assist the sales and marketing team to improve overall content strategy.

• CREATE CONTENT
  • Digital content management and creation for website and social media – brand message is consistent
  • Shooting and editing photos and videos
  • Photoshoot production: bring creative vision to fruition by maintaining an organized photoshoot schedule, managing sub-contractors, and creating shot lists for each project
  • Photo styling: use props, backgrounds, lighting for interior photography
• DEVELOP AUDIENCES
  • Plans and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
  • Design, build, and maintain our social media presence, growing followers monthly
  • Creating plans and manage all marketing channels
  • Manage and audit social media accounts and audience engagement
• OPTIMIZE CAMPAIGNS
  • Producing brochures, swag, photos, videos, PowerPoint presentations, advertisements, signage, and other marketing materials
  • Creating and maintaining the company brand standards
  • Develop and maintain websites, newsletters, emails, and social media campaigns
  • Analyze digital data to draw key recommendations around website optimization
• COLLECT MARKET DATA
  • Conduct research to aid in team goals, including campaign ideas, Instagram hashtag research, keyword and content optimization, and reporting on industry trends
  • Research on industry trends and competitors
• REPORT ON SUCCESS
  • Meet and maintain daily, weekly, and monthly tracking and reporting of marketing and creative key performance indicators
  • Monitor key online marketing metrics to track success

• EDUCATION and EXPERIENCE
  • Bachelor's degree or equivalent experience
  • 2+ Years of experience in digital marketing
  • Knowledge of construction and architecture is a plus
  • Excellent written and verbal communication skills
  • Excellent communicator and careful attention to detail
  • Knowledge and familiarity with social media and community engagement platforms, survey tools, and Adobe programs
• GRAPHIC DESIGN AND PHOTO EDITING
  • GoPro camera knowledge
  • Moderate photography equipment and editorial skills
  • Photoshop:
    Mac OS, retouching, color balance, local adjustments
  • Illustrator:
    Mac OS, creating artwork, icons
  • Lightroom: essential color balance and adjustment
  • Thorough knowledge of computer imaging, photographic techniques, studio management, and color composition
  • Other Adobe programs:
    Premiere Pro, InDesign, Photoshop
  • Zoom
  • MS Office
• PERSONALITY REQUIREMENTS
  • Creative mind with an eye for detail
  • Self-starter and proactive mentality
  • Ability to manage multiple priorities
  • Understanding of analytics and performance reporting
  • Winning attitude

OSHA 10 (Can be trained on the job)

• PTO, Health, Dental, Vision Insurance
• Flex Spending
• Gym Membership Reimbursement
• 401k with matching

Burlington, MA $76,800 - $128,000