Senior Director, US HCP Marketing

Senior Director, US HCP Marketing at Xenon Pharmaceuticals Inc.

We are a neuroscience-focused biopharmaceutical company dedicated to drug discovery, clinical development, and commercialization of life‑changing therapeutics. Our flagship azetukalner program is a late‑stage clinical development for epilepsy and depression. We seek an experienced Senior Director, US HCP Marketing to build a high‑performing HCP marketing team, shape brand and US launch strategies, and lead promotional plans for our first product, azetukalner.

• Shape azetukalner brand and US launch strategy in collaboration with VP, Marketing and cross‑functional partners
• Lead development of brand positioning and HCP‑focused disease‑state and brand strategic narratives, core messages, and campaigns
• Collaborate with Patient Marketing to ensure consistency in positioning and messaging strategy
• Partner with customer‑facing and market‑access teams to ensure an outstanding customer experience aligned with brand vision and strategy
• Partner with Commercial Business Insights to shape a competitive intelligence, analytics, and market research plan to build, refine and measure strategy
• Partner with Commercial Business Insights and customer‑facing leads to develop and refine HCP targeting and segmentation
• Lead other brand development and strategy as may be assigned
• Lead development and oversee execution of the HCP promotional plan to achieve brand/launch strategy and goals
• Collaborate closely with field sales team to ensure execution of marketing strategies and tactics
• Define KPIs and measure ROI across promotional initiatives to optimize performance and inform promotional strategy
• Maintain strong relationships and connectivity with cross‑functional Medical, Market Access, Corporate Affairs and customer‑facing leaders
• Oversee interactions with opinion leaders, lead advisory boards, and oversee speaker bureaus and congress planning
• Collaborate within Launch Readiness team and workstream to advance Commercial readiness
• Select and manage agency partners and other external vendors and manage marketing budgets to effectively and efficiently deliver strategy and tactics
• Build, mentor, and manage a high‑performing HCP marketing team
• Foster a culture of collaboration, creativity/innovation, accountability, and performance, aligned to our corporate values
• Develop and propose short‑ and long‑term objectives for the function in accordance with overall company strategies and plans
• Plan and manage budget proposals and approved budgets in accordance with the company’s strategic and operating plans and Finance policies
• Recruit, lead, direct, develop, coach and evaluate direct reports if any, in accordance with the company’s HR policies and practices
• Act in accordance with company policies, including, for example, the Code of Business Conduct and Ethics
• Some international travel may be required
• Other duties as assigned

• Bachelor’s degree required; advanced science degree and/or MBA preferred
• 12+ years of experience in the biopharmaceutical industry in marketing and adjacent functions, with significant experience in US HCP marketing, engagement, and communications; US large category launch and epilepsy/neurology experience highly preferred
• Sales experience a plus – either at the representative or line manager level
• Exceptional leadership and interpersonal skills with the ability to effectively engage, influence, and develop across cross‑functional teams
• Extraordinary critical thinking skills, including observation, analysis, succinct problem articulation, and data‑driven solution development
• Well‑developed ability to synthesize complex or copious information into critical takeaways or important messages
• Outstanding project and budget management skills and track record for managing multiple vendors, marketing partners and agency partners
• Proven ability to collaborate and work cross‑functionally to drive business results in a heavily matrixed, fast‑paced environment
• Experience building teams and leading direct and matrixed teams to drive high‑impact output
• Ability to travel up to 25%
• Excellent professional presence, interpersonal, oral, written and presentation…