Marketing Campaign Manager – Global Campaigns & Content Strategy Team

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters – to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.

The Marketing Campaign Manager will be an innovative, agile marketer with strong strategic, analytical and project management skills. Accountable for the development, implementation, management, and measurement of strategic marketing campaigns that drive brand awareness, engagement, and revenue growth. The ideal candidate will have a strong background in marketing strategy, marketing analytics, campaign planning, and execution across channels, including digital, social media, email, and traditional marketing channels.

• Work with the heads of the marketing teams to develop comprehensive marketing campaign strategies aligned with strategic company initiatives and targeted audience objectives.
• Collaborate with cross-functional marketing teams including marketing leadership, strategic initiatives, research/analytics team, segment teams and centers of excellence to define and execute on campaign goals, messaging, channels, and creative assets.
• Work with the segment marketing teams to collaborate on campaign assets that are aligned with their defined audience targets.
• Create detailed campaign plans outlining projects, timelines, budgets, and key performance indicators (KPIs).
• Create and maintain campaign content calendars.

• Project manage the execution of multiple concurrent marketing campaigns, ensuring all elements are delivered on time and to budget.
• Influence & work empathetically with all levels of the organization, including stakeholders and contributors outside the marketing team, to deliver programs to deadlines.
• Coordinate with internal and external stakeholders to execute campaign tactics across multiple channels.
• Monitor campaign performance and analyze data to optimize tactics and maximize ROI.
• Budget management, ensuring all campaigns are delivered to plan if applicable.

• Work closely with the marketing teams and research team to coordinate the development of compelling campaign assets, programs, including copy, graphics, videos, landing pages and other multimedia content.
• Ensure all creative elements align with campaign objectives and brand guidelines.

• Develop briefs for the digital team to deliver digital marketing initiatives in support of the campaigns.
• Partner with the social media team to develop and implement social media strategies to drive engagement, increase followers, and enhance brand visibility.
• Partner with the segment leads and marketing managers to plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.

• Create data visualizations to show campaign performance.
• Undertake regular campaign reporting against key metrics.
• Monitor campaign performance and conduct ongoing analysis to optimize tactics, messaging, and targeting.
• Provide reports on the outcomes of marketing campaigns, including key performance metrics such as channel performance, engagement, conversion rates, and ROI.
• Analyze campaign data to identify trends, insights, and areas for improvement.
• Provide strategic recommendations based on the analysis to optimize future campaigns and drive continuous improvement in marketing performance.

• Bachelor's degree in marketing or related field.
• 7+ years of experience in marketing campaign management or related roles.
• Experience with Salesforce, Workfront, Microsoft 360, AI Copilot, Chat GPT, Seismic, Marketing Cloud Account Engagement & Tableau.
• Strong strategic thinking and analytical skills with the ability to translate data insights into actionable marketing strategies.
• Excellent communication and project management skills…