Organic Social Strategist

As our Organic Social Strategist, you will be responsible for ideation, strategy, planning and implementation of social media marketing initiatives across multiple social platforms for our clients. You will extract insights from performance reports to inform strategic recommendations for content optimizations and future organic social media initiatives. This team member works closely and cross-functionally to execute on high-impact social media marketing initiatives.

• Keep up to date on the best practices of the main social media channels, which content and approaches work on each platform and why
• Build organic social content and campaigns; experienced in leveraging the main social channels such Instagram, Facebook, Twitter, Linked In, You Tube, Tiktok, and any other emerging platforms.
• Collaborate across all marketing teams to develop effective organic social media strategies, delivering fresh content ideas that meet the client’s business objectives
• Develop organic social strategy plans, content calendars, aid in the creation of graphics and visual content, as well as process documents for assigned clients
• Create and craft content ideas and target audience persona insights backed by research
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Manage complex moving parts to orchestrate the implementation of organic social media marketing strategy and plans
• Performance reporting, insight gathering, and optimization recommendations will be required on an ongoing basis (experience with Google Analytics preferred)
• Contribute ideas to, creates content for, and helps plan for initiatives
• Create valuable, original, relatable, timely, insightful, and memorable pieces of owned content in the following formats – short form (social media posts, email, text, phone, reviews, user generated content), and visual (photography, animated GIFs, memes, video, infographics)

• 4+ years of experience developing content strategies and media campaigns as well as creating content in social platforms
• 2+ years of agency or digital marketing experience is preferred
• Experience working with content management systems and social media tools such as Hootsuite, Sprout Social, and Later
• Strategic marketing mindset that seeks to understand what audiences consume and how to create the best quality version of it
• Experience setting up and maintaining social channels
• Understanding of industry trends, and algorithm changes that directly impact channel performance
• Experience with social analytics and reporting, and the ability to discuss performance metrics internally and externally.
• Extensive experience with organic content creation and publishing
• Strong creative copywriting skills and attention to detail
• Ability to work within a fast‑paced environment, meet client deadlines, and experience with a project management system (Click Up, Wrike, Asana, etc.)
• Understanding of paid social media and preferred
• Experience with Google Analytics preferred
• Experience with Canva or Adobe Suite and audio/video editing tools is preferred
• SEO knowledge and basic understanding of website software is preferred

• Remote Workplace.You have the option to work at our office in Boston or remotely in the United States.
• Paid Time Off.Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match.401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
• Life Insurance Benefit.No‑cost coverage to ensure peace of mind for your family.
• Short Term Disability Benefit.We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
• Healthcare.Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
• Commuter Benefits.Allocate pre‑tax funds towards your commute to save up to 40% per year in transportation expenses.
• Continuing Education.Receive a personal budget to attend events and conferences.