Associate Athletic Director for Brand Management

Associate Athletic Director for Brand Management

Posted: December 9, 2025

Position Code: 318

Merrimack College invites applications for the position of Associate Athletic Director for Brand Management, a strategic leader responsible for elevating the visibility, reputation, and competitive spirit of Merrimack Athletics. Reporting directly to the Director of Athletics, this administrator will oversee a comprehensive portfolio that includes Marketing & Promotions, Athletics Strategic Communications, Athletics Licensing, and Game Atmosphere & Spirit initiatives. All outbound communications will flow through this position ensuring all messaging remains consistent and well aligned.

The Associate AD will serve as a key member of the department’s leadership team and play a central role in shaping the Merrimack Warriors brand, enhancing fan engagement, and ensuring a consistent, compelling narrative across all platforms.

Develop and implement an integrated marketing strategy designed to grow attendance, enhance brand awareness, and deepen engagement among students, alumni, families, donors, and the local community.

Lead promotional planning for all ticketed sports and marquee events, including theme nights, digital campaigns, student engagement initiatives, and campus partnerships.

Manage digital marketing, advertising, social media growth strategies, and fan-experience analytics.

Oversee creative services related to graphic design, video content, and in-venue branding.

Supervise all athletics communications, public relations, media relations, and digital storytelling.

Manage and mentor the strategic communications staff responsible for sport coverage, content creation, statistics, and media operations.

Oversee the development and execution of communications strategies that elevate the visibility of Merrimack’s student-athletes, coaches, and programs.

Serve as the department’s primary liaison to local, regional, and national media.

Ensure compliance with all conference and NCAA guidelines as related to statistical reporting, press operations, and digital communications.

Collaborate closely with college marketing & communications to align messaging, crisis communication protocols, and brand standards.

Oversee and support a comprehensive vision for the gameday experience across all athletics venues with priority on ticketed sports.

Lead staff responsible for executing a comprehensive vision for the game day experience including music, script writing, video board production, fan engagement activities and student-section programming.

Develop initiatives that elevate Merrimack’s spirit traditions, including cheer, dance, band, mascot operations, and student fan groups.

Collaborate with campus partners to foster a vibrant and unified school spirit culture aligned with Merrimack’s mission and values.

Build and direct Merrimack Athletics’ licensing program, including brand compliance, vendor relations, and product development.

Serve as the department’s primary point of contact with licensing partners and coordinate approvals for retail and promotional merchandise.

Support revenue generation through licensed merchandise, brand expansion, and strategic partnerships.

Ensure consistent and compliant use of Merrimack Athletics marks across all platforms and products.

Ensures united and consistent messaging for Merrimack Athletics through all outbound communications and marketing efforts.

Serve as a member of the Athletics Leadership Team, contributing to department-wide planning, culture, and decision-making.

Lead, recruit, mentor, and evaluate a team of marketing, communications, and creative professionals.

Develop and manage budgets across assigned functional areas.

Oversee vendor relationships and negotiate relevant contracts (e.g., marketing services, licensing, creative agencies).

Uphold Merrimack College’s mission to Enlighten Minds, Engage Hearts, and Empower Lives, ensuring all communication and engagement initiatives reflect the College’s Augustinian values.