Director of Creative Services, Design and Digital; on-site, Boston PIPELINE

Director of Creative Services, Design and Digital (on-site, Boston) – PIPELINE

• Full Time
• Anywhere
• Posted 1 year ago

Job Summary:

We are pipelining candidates for an upcoming need for a dynamic and experienced leader to guide our client’s Creative Services Team. This pivotal role will support our global client relations efforts and is essential in driving our marketing strategies forward. The ideal candidate will have a strong background in the Capital Markets and Investment Management space, with hands‑on management experience in a similar position.

• Lead and manage the Creative Services Team, fostering a collaborative and innovative work environment.
• Oversee the development and execution of global marketing campaigns, ensuring alignment with business goals and brand standards.
• Provide strategic direction and oversight for internal and external websites, email marketing initiatives, and content management systems.
• Marketing and Campaigns: Create and implement comprehensive global marketing campaigns that effectively communicate our brand message and value proposition.
• Develop and manage digital marketing strategies including email marketing, social media, and online advertising.
• Analyze campaign performance and leverage insights to optimize future initiatives.
• Web Design and Content Management: Oversee the maintenance and enhancement of internal and external web properties.
• Implement best practices for search engine optimization (SEO) to drive organic traffic and improve search rankings.
• Brand Management: Serve as the global brand manager, responsible for maintaining the integrity and consistency of all visual representations of the brand.
• Ensure all marketing materials, websites, templates, and logo usage comply with established brand guidelines.
• Develop and enforce brand standards across all digital and print collateral.
• Analytics and Optimization: Utilize analytics tools to measure the effectiveness of digital campaigns and website performance.
• Implement data-driven strategies to improve user engagement and conversion rates.
• Provide regular reports and insights to senior management on key performance indicators.

• Bachelor’s degree in Marketing, Design, Digital Media, or a related field. An advanced degree is a plus.
• Proven track record of leading and managing creative teams.
• Strong understanding of digital marketing, web design, content management, and SEO best practices.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Exceptional communication and interpersonal skills.
• Proficiency in marketing automation tools, web analytics, and content management systems.

• Experience with financial services or investments marketing.
• Strong analytical skills and experience with data-driven decision‑making.
• Creative problem‑solving abilities and a strategic mindset.
• Knowledge of emerging digital marketing trends and technologies.

To apply for this role, please email your details to Marketing Executive Search.

Our

Location:

504 Pond Street Westwood, MA 02090