Digital Marketing Campaign Specialist, Development & Alumni Relations

Overview

DIGITAL MARKETING CAMPAIGN SPECIALIST, Development & Alumni Relations

Boston University Advancement seeks a Digital Marketing Campaign Specialist to build and execute digital ad campaigns for Boston University Advancement using mobile, social, and web platforms. This position is part of the Alumni Engagement and Operations team and reports to the Director of Alumni Communications & Marketing.

• Build, manage, monitor, and optimize campaigns on mobile, social, and web channels to drive alumni engagement and donations for Boston University.
• Take ownership of all campaign activations and ensure their successful execution.
• Iterate on campaign design and copy to produce creative and engaging ad sets.
• Collaborate with colleagues and client-partners to understand campaign objectives and ensure messaging is consistent across channels.
• Perform quality assurance testing before activating customer journeys.
• Monitor campaigns to ensure deliverability and optimal performance.
• Create and deploy regular paid ads on Google, Meta, Linked In, paid search, and other channels as needed.
• Create and deploy lead generation campaigns.
• Track and report on campaign performance metrics using tools like Google Analytics, Hub Spot, or similar.
• Approach projects with curiosity, integrity, and a focus on delivering measurable results while serving stakeholders with respect.

• Bachelor's degree preferred in marketing, communications, or equivalent;
  Marketing Cloud certifications strongly preferred.
• Minimum three years of relevant experience.
• Strong knowledge of digital marketing trends; data-driven with strong reporting skills.
• Exceptional communication and collaboration skills; ability to manage multiple projects under deadlines.
• Creative, organized, with commitment to quality and consistency.
• Technical knowledge of audience segmentation, lead generation, and data mining is a plus.
• Overall marketing experience; experience in an educational setting is a bonus.
• Strong interpersonal skills.

• Teamwork, transparency, and mutual respect; leadership can come from anywhere.
• Diversity, equity, inclusion; commitment to belonging.
• Integrity in how we work and treat one another.
• Strategic thinking and curiosity; pursuit of fresh approaches and measurable results.
• Continuous growth and improvement, both as individuals and as a team.
• Joy and shared appreciation for work toward meaningful goals.

To learn more about Development & Alumni Relations at Boston University and other job opportunities, please visit the Advancement Talent website: https://(Use the "Apply for this Job" box below)./

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity, genetic information, military service, pregnancy or marital status. This organization is a VEVRAA Federal Contractor.

If you require a reasonable accommodation to complete the employment application process, please contact the Equal Opportunity Office at .

• Job Location:
  
  Boston, MA
• Position Type:
  Full-Time/Regular
• Salary Grade:
  Grade 48

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