Manager, Field Marketing; Boston

Manager, Field Marketing (Boston)

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The Field Marketing Manager (FMM) is responsible for representing the Red Bull brand at the local level in a way that aligns with global and national strategies and priorities. They establish strong networks within their community, including relationships with opinion leaders and key influencers both online (via social media) and offline. The FMM develops and executes marketing initiatives across the four main pillars of the marketing mix:
Consumer Collecting, Sports, Culture, and Communications. They utilize opportunities in On‑Premise, Off‑Premise, and New Business channels while addressing specific local needs. FMMs exemplify the company’s commitment to giving the global brand a localized presence by creating marketing plans based on consumer and product insights and guiding their teams of specialists toward exceptional execution. Based in the field, the FMM ensures the brand comes to life within the local community.

Incorporate global and national Red Bull priorities, strategies, and the brand’s philosophy into local initiatives, ensuring the development of a localized representation of the global brand. Foster a deep understanding of the consumer across various fields within the region, serving as a foundation for the creation and implementation of locally relevant ideas and strategies. Develop ideas and programs that enhance the brand’s image and promote awareness of product functionality at a local level by collaborating closely with regional and national Sports, Culture, and Brand Marketing teams.

Take the lead on gathering and analyzing regional intelligence, including market insights, consumer behavior, and competitor activities, and share this information with the regional and national teams. Collaborate with regional sales teams to ensure both mental and physical availability of the product in On‑Premise, Off‑Premise, and New Business environments, making the product consistently accessible during all field marketing activities. Work cross‑functionally, effectively managing both internal and external requests, while aligning with the priorities outlined in the annual business plan.

Develop and support local key events, scenes, and marketing opportunities aligned with Red Bull’s brand values, tailored to the preferences of the local consumer base and media landscape, with an emphasis on fostering active participation. Ensure that every interaction consumers have with the brand is positive by focusing on attention to detail and delivering premium execution at events and across all field marketing activities.

Always consider both the consumer perspective and the brand identity in every initiative, ensuring that communication with the target audience is effective, engaging, and resourceful. Enhance select third‑party events by establishing the appropriate level of Red Bull branding and support, with the aim of increasing brand visibility and encouraging product usage within relevant communities and cultural spaces. Develop a strong network and maintain sustainable relationships with key regional influencers, including local authorities, sports and fitness leaders, cultural figures, entrepreneurial communities, and representatives from local media platforms (TV, radio, print, digital, and social media).

Coordinate with the Sports Marketing teams to integrate Red Bull athlete activations into plans, creating cohesive and strategic 360‑degree campaigns to expand the brand’s reach and impact. Regularly apply successful global, national, and regional strategies where relevant, ensuring alignment with best practices and past learnings. Work collaboratively with regional sports event marketing teams to strategically utilize the Event Vehicle program, creating moments that surprise and excite consumers.

Understand the latest generational trends by staying connected with our consumers and engaging with our networks across various settings. Collaborate with the local team in generating ideas for the field, leveraging their…