Brand Marketing Project Manager, VP – Investment Management

Be part of a collaborative team that is driving high impact brand marketing strategy and campaigns for State Street Investment Management — one of the world’s largest asset managers and the creator of the world’s first ETFs. You will be part of a collaborative and award‑winning marketing team that is driving business results through data‑driven, creative and high impact marketing campaigns and initiatives.

You will be responsible for supporting our brand marketing efforts by owning integrated firm‑level campaigns like Fearless Girl and partnering with our brand and creative team on key initiatives and process improvements.

• Lead Fearless Girl marketing efforts including owning paid media campaigns, website, social channels and influencer/brand partnerships;
  Partner with PR to set and manage public narrative;
  Partner with internal and event teams to concept/execute industry and internal events
• Shape and uphold brand guidelines for the use of the Fearless Girl statue and brand, coordinating with other internal departments and external partners to ensure consistency of image and mission, and evolution of message over time
• Assess requests that are received by the team for partner, licensing and co‑branding opportunities for Fearless Girl
• Develop a reporting structure for the Fearless Girl brand, business and marketing performance against KPIs;
  Drive optimizations to meet goals
• Manage brand marketing budget and vendor relationships including the Fearless Girl budget;
  Source and onboard vendors and contractors as needed to complete work;
  Own all aspects of procurement for the brand and creative team
• Program manage major brand initiatives by defining the project plan, allocating tasks and ownership, working with our agencies, owning an internal meeting schedule, and monitoring all internal and external resources to ensure progress and to work through challenges in order to complete the project on budget and on time
• Collaborate with design, procurement and other teams to drive change management efforts to improve process and find efficiencies such as transitioning to collaborative software tools for the brand and creative team
• Support the brand marketing team on annual planning and initiatives;
  Own quarterly business reporting for the team;
  Support brand marketing leadership on executive presentations and updates on the team’s work
• Project manage rebrand implementation across teams including marketing, operations, legal, funds management, etc., understanding the scale and priority of a project and who needs to be involved in order to complete the work
• Support the Brand Director and Search teams on brand‑level SEM and SEO strategy for brand‑level campaigns

• Bachelor’s degree with at least 7‑10 years of experience in marketing project management or brand management
• Experience working with design teams — from either an agency or in‑house perspective
• Experience owning integrated marketing campaigns end to end
• Excellent project management abilities (preferred experience in project management software such as Workfront)
• Experience working with and managing agency relationships
• Excellent verbal and written communication skills that provide clear direction and enable collaboration between teams
• Ability to manage multiple stakeholders and feedback effectively
• Experience building relationships, confidently interacting with all levels of leadership and understanding and valuing cultural differences
• Fluency with Microsoft PowerPoint, Word, Figma and Excel
• Ability to prioritize and balance competing goals, projects and personalities
• Strong interpersonal, analytical, and organizational skills
• Keen attention to detail and program management skills
• Experience navigating and getting things done in a large organization whether from an in‑house position or from the agency side

About State Street:
What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation we’re making our mark on the financial services industry. For more than two centuries, we’ve been helping our clients safeguard and steward the investments of…