Manager, Product Marketing

Company Description

Profitero+ is the leading digital commerce company, trusted by more than 4,000 brands worldwide. We help brands break down silos and turn data into decisive action through intelligence-driven, end-to-end solutions that unify media, content, operations and strategy. Powered by advanced AI, robust digital shelf analytics across 1,400+ retailers in 70 countries and unmatched expertise from digital commerce specialists in 15 global hubs, our integrated solutions help brands accelerate profitable growth.

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As the Product Marketing Manager, you will be a key driver of Go-to-Market (GTM) success, focusing on core Product Messaging & Positioning, Sales Enablement, Competitive Analysis, and developing high-impact Customer Stories/Messaging for your line of products. You will serve as the crucial connection point between the product teams, sales/account management, and the customer, ensuring the voice of the customer is represented in all launches and materials.

This role requires strong cross-functional collaboration and a high degree of ownership.

What You’ll Lead

• Own the GTM process:Create, manage, and maintain go-to-market project plans and asset creation, asset libraries, ensuring timelines, deliverables, and dependencies are clearly communicated across the organization for your suite of products
• Proactively lead collaboration
  with global marketing teams on content, events, demand generation, design, and insights to build excitement and deepen product understanding across all channels.
• Coordinate
  Market Research
  with Product to identify customer needs and trends, and collaborate across the organization on
  Competitive Intelligence
  , assets, and training.
• Manage the customer training platform
  , collaborating with commercial teams to develop new video and written content. Track engagement and satisfaction
  KPIs
  to optimize training effectiveness.

What You’ll Make

• Work closely with the Director and Product teams to
  define the product messaging & positioning strategy
  for your suite of products and services, creating clear value stories for Profitero+ across both sales tactics (e.g. sales collateral, social, events) and product messaging (e.g. product emails, in-app messaging)
• Drive GTM launch execution
  , including overall strategy, messaging, internal training/communications. You will be responsible for post-launch optimization and the creation of case studies.
• Contribute to the core company story for your suite of products including higher level pitch decks, videos, web content, and other broad customer-facing assets.

Working with other teams

• Partner and collaborate cross-functionally
  with Product Managers to influence product developments, roadmaps, critical changes, user
  personas
  , and strategic
  customer research
  .
• Act as the primary
  communication link
  , proactively sharing decisions, timelines, blockers, and progress on key initiatives to ensure alignment and transparency with Profitero+ leadership.
• Support Partner Marketing efforts
  with external companies to coordinate co-marketing initiatives for your product line, including partnered social posts and promotional opportunities.

Who You Are

• 5 years of professional experience in Marketing, with at least 3 year in a dedicated Product Marketing role or equivalent experience in a highly collaborative, product-focused B2B environment.
• A background in B2B marketing, ideally within CPG, eCommerce, DSaaS, or SaaS
• Strong background in writing and visual communication, with proven experience with
  video-based storytelling
  and script writing (video editing is a significant plus).
• Demonstrated experience with presentation design (e.g.,PowerPoint/Google Slides
  ).
• Familiarity with marketing and commercial tech stack platforms (e.g.,
  Salesforce
  , email service providers, and website
  CMS
  ).

What You're Good At

• A motivated, self-starter who takes initiative and executes with minimal supervision.
• A great storyteller who can translate complex product or data concepts into clear, compelling narratives.
• Highly organized, detail-oriented, and excellent at following through on tasks.
• Strategically minded—focused on identifying the right…