Brand Manager, Wellness

Our Beauty & Wellness division empowers consumers with trusted products that support self‑care, from salon‑quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.

Look around your home, and you’ll find us everywhere—in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward‑thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Brand Manager, Wellness

Marketing for Honeywell

Marlborough, MA, Hybrid (work 3 days onsite)

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in‑office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

The Brand Manager, Honeywell, will report to the Director of Marketing, Honeywell. This role is responsible for the go‑to‑market (GTM) strategy and execution for our Honeywell Home Comfort product categories, including Fans, Heaters, and Seasonal Humidifiers. This role will be responsible for turning the brand strategy into actionable commercial plans that drive awareness, conversion, and sales across key channels in e‑commerce, retail, and emerging digital platforms.

• Understand and analyze the Consumer, the Customer, the Category, and the Competition.
• Turn insights into winning strategies to increase sales and share.
• Work with cross‑functional team to develop compelling messaging, creative briefs (packaging and digital assets), and meaningful product claims, to ensure consistent branding and storytelling across all consumer touch points.

• Translate consumer insights, market trends, and competitive data into compelling positioning and launch strategies.
• With support from the Marketing Director and partnering with the cross‑functional team members, develop and execute go‑to‑market strategy for new product launches, line extensions/refreshes, and seasonal programs to achieve brand goals.
• Create successful product campaigns that increase awareness and consideration to grow sales.
• Set and track KPI’s and suggest modifications when appropriate.
• Ensure the brand/product relates to consumers with a consistent look and feel at all touchpoints, while delivering powerful communication to increase awareness. This includes leading creative development of effective, compelling brand digital content (Videos, Media ads, PDP) and packaging execution.

• Partner with sales on demonstrating brand / product PODs to all major retail partners.
• Craft effective storytelling and leverage data to ensure powerful product and brand pitches to deliver growth.
• Provide insights and suggestions on growing brands on shelf and online.
• Leverage retail media solutions, especially Amazon Ads and extensive knowledge of PDP optimization and other tactics to drive the digital shelf. An understanding of media metrics is necessary to drive successful KPIs.
• Partner with sales and demand planning on forecast accuracy.

• Manage your category portfolio, including understanding the roles new products will play within the existing product portfolio, assuring each SKU is profitable and has a “reason for being”, providing SKU rationalization and cost‑reduction recommendations.

• Creation of Brand presentations to Management, Retailers and Licensors; POS/Category analysis, Sales Planning Toolbox, Product Line Data…