Digital Marketing Campaign Specialist, Development & Alumni Relations

DIGITAL MARKETING CAMPAIGN SPECIALIST, Development & Alumni Relations

Boston University Advancement harnesses the power of philanthropy to make an excellent education accessible and welcoming to all, and to advance BU's global leadership in research, scholarship, artistic creation, and professional practice. To support our work, we have built and continue to build an outstanding team of dynamic, mission‑driven advancement professionals who constantly strive to create an environment where everyone belongs.

Now, the Alumni Engagement and Operations team is looking for a Digital Marketing Campaign Specialist who will build and execute digital ad campaigns for Boston University Advancement using mobile, social, and web platforms.

Reporting to the Director of Alumni Communications & Marketing, this position is part of a high‑performing and collaborative team that designs, develops, and maintains robust alumni and donor marketing campaigns. The successful candidate will be creative, data‑driven, and detail‑oriented, responsible for the end‑to‑end execution of omni‑channel marketing campaigns, including managing copy and creative assets, monitoring and optimizing campaign performance, and ensuring deliverability to successfully grow engagement and retention of Boston University alumni and friends.

• Build, manage, monitor, and optimize campaigns on mobile, social, and web channels to drive alumni engagement and donations.
• Take ownership of all campaign activations and ensure their successful execution.
• Iterate on campaign design and copy to produce creative and engaging ad sets.
• Collaborate closely with colleagues and client‑partners to understand campaign objectives and requirements and ensure messaging is consistent across channels.
• Perform quality assurance testing before activating customer journeys.
• Monitor campaigns to ensure deliverability and optimal performance.
• Create and deploy regular paid ads on Google, Meta, Linked In, paid search, and other channels as needed.
• Create and deploy lead generation campaigns.
• Track and report on campaign performance metrics using tools such as Google Analytics, Hub Spot, or similar.
• Approach projects and tasks with curiosity and an appreciation for working hard toward goals that matter.
• Serve all stakeholders with integrity and mutual respect while consistently modeling the importance of both task competency and relationships.

• Bachelor's degree preferred in marketing, communications, or equivalent combination of education, certifications, and experience.
• Minimum three years of relevant experience.
• Strong knowledge of digital marketing trends; data‑driven; strong reporting skills.
• Exceptional communication and collaboration, with the ability to initiate and complete multiple concurrent projects under deadlines.
• Creative and organized with strong commitment to quality and consistency.
• Technical knowledge of audience segmentation, lead generation, and data mining a plus.
• Overall marketing experience; a bonus if in an educational setting.
• Strong interpersonal skills.

• Teamwork, transparency, and mutual respect.
• Diversity, equity, inclusion, and a commitment to belonging.
• Integrity in how we work and how we treat one another.
• Strategic thinking and curiosity in the pursuit of fresh approaches and measurable results.
• Continuous growth and improvement, both as individuals and as a team.
• Joy and shared appreciation for working hard toward goals that matter.

BOSTON, MA, United States

Full-Time/Regular

Expected Hiring Range: $70,000 – $85,000

To apply:

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy‑related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.

If you require a reasonable accommodation in order to complete the employment application process, please contact the Equal Opportunity Office at .