Director of eCommerce, Beauty

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward‑thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Director of Ecommerce, Beauty

Marketing Beauty

Boston, MA, Hybrid (work 3 days onsite)

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in‑office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

• Oversee the growth of the Beauty brands within direct‑to‑consumer (DTC). Develop winning strategies for the brand experience on  that drive brand growth and lifetime value KPIs. Partner with brands and Digital team to develop digital strategies, capabilities and content that enhance the consumer experience. Collaborate with cross‑function partners (Experience Planning, Brand, Content, Analytics) to ensure an analytical and insights‑driven culture, empowering better business decision making and an agile, commercial approach to developing business growth.
  
  Leverage DTC KPIs like AOV, CAC, LTV, Conversion Rate and Retention to propel DTC growth.
• Partner with the Brand leads to build out channel strategy and the place of our digital channels within it. Identify and scale our digital marketing capabilities working with the digital team and external suppliers to significantly upgrade our understanding and investment in incremental growth strategies across all digital media formats. Collaborate closely with internal analytics and creative teams, as well as external media agencies, to ensure alignment and execution of incremental growth strategies across all digital media formats.
• Build out our trading capabilities to deliver on business growth expectations, working with business stakeholders to scale our trade and merchandising activities.
• Develop affiliate marketing capabilities for Helen of Troy Beauty.
• Oversee CX capabilities across site content, UI and customer communications. Leverage “community” as a core brand USP, building on CX/CRM KPIs to ensure the business is focussed on our customers.

• Working with digital marketing in a retail or beauty company.
• Strong knowledge of eCommerce platforms including Magento and Shopify, with firsthand experience in optimizing tech stacks to support business growth.
• Ability to leverage DTC metrics to identify growth opportunities, create testing roadmaps, and drive performance improvements for enhanced eCommerce effectiveness.
• Build, lead and motivate a team of digital experts to rise to the challenge of our strong commercial targets.
• In‑depth knowledge of digital marketing channels, and team/agency structures that can deliver high growth and profitable customer LTV.
• Highly analytical – comfortable with working with data and developing business strategy.
• In‑depth understanding of ecommerce performance metrics, testing & optimization.
• Management responsibility of technical development required to support the digital business.
• Ownership of full digital P&L.
• Success working in a global matrix organization.
• Demonstrated success developing DTC growth strategies to propel brand growth.
• Experience with commerce tech stacks and other marketing technologies underpinning DTC performance.

• Bachelor's Degree
• 8+ years’ experience in managing…