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Marketing Manager- Public|Corporate

Job in Boston, Suffolk County, Massachusetts, 02298, USA
Listing for: HGA
Full Time position
Listed on 2026-01-12
Job specializations:
  • Marketing / Advertising / PR
    Marketing Manager, Marketing Strategy, Branding Specialist / Ambassador, Marketing Communications
  • Management
Salary/Wage Range or Industry Benchmark: 100000 - 125000 USD Yearly USD 100000.00 125000.00 YEAR
Job Description & How to Apply Below

Marketing Manager – Public | Corporate

Overview:
Are you a strategic and collaborative marketing professional – someone who thrives in a creative fast‑paced environment? Come lead our marketing team supporting HGA's Public|Corporate practice in a newly created role – Sector Marketing Manager! We are seeking a strategic and collaborative Marketing Manager to lead and execute marketing initiatives across our national and regional sectors. This role partners closely with Market Sector Leaders (MSLs) to develop and oversee regional marketing plans and align them with the national sector marketing strategy.

Key Responsibilities
  • Partner with MSLs to develop and implement the national sector marketing strategy and regional marketing plans.
  • Guide principals and business developers in creating and executing annual marketing plans, including setting goals, identifying targets, and tracking metrics.
  • Collaborate with national marketing and communications teams to deliver integrated marketing efforts across branding, communications, sponsor ships, client events, digital campaigns, awards, and project photography.
  • Manage a team of sector marketing coordinators, providing leadership and oversight on pursuit efforts and business development support.
  • Ensure consistency and quality across all sector marketing activities, driving visibility and engagement with key clients and stakeholders.
Qualifications
  • Proven experience in marketing strategy development and execution, preferably in a professional services or B2B environment.
  • Strong leadership and team management skills.
  • Excellent communication and collaboration abilities.
  • Ability to manage multiple projects and priorities in a fast‑paced environment.

This role would be located in Minneapolis, Milwaukee, Sacramento, San Francisco, Santa Monica, Boston, or Washington, DC.

In this role you will:
Branding/Messaging
  • Under the umbrella of the overall HGA brand, establish the national sector brand message framework which distinguishes us from our competition and addresses client needs.
  • Oversee the creation of sector‑specific marketing collateral, including brochures, case studies, presentations, and web content.
  • Guide the development of award submissions, sponsor ships, conference presentations, and thought leadership pieces to enhance visibility and credibility.
  • Collaborate with communications and digital teams to promote sector projects, news, and expertise across digital channels.
  • Monitor industry trends, competitor positioning, and client needs to inform marketing strategy and storytelling, and partner with corporate team and sector leadership to develop sector photography and video strategy.
  • Planning/Strategy
  • Develop and implement annual marketing plans to achieve national sector goals and align with firm goals.
  • Synthesize annual Principal plans into results‑oriented marketing and business development materials.
  • Develop a deep understanding of HGA's industry and how its business works.
  • Budgeting/Metrics
  • Manage sector‑related marketing budgets and ensure ROI on key initiatives.
  • In partnership with marketing leadership and sector operations, work to develop effective marketing performance metrics; analyze current and past marketing performance; report on metrics regularly and take actions necessary to improve lagging results.
  • Business Development Support
  • Provide a vision and guidance to marketing coordinators on high‑level pursuit strategy and approach, as needed; and.
  • In partnership with business development, provide planning and execution of client events and other relationship development activities.
  • Team Leadership
  • Oversee a team that coordinates and develops responses to RFQs/RFPs, qualification packages, and interview materials; provide coaching as necessary; and.
  • Supervise sector marketing staff; coach and guide on best practices, conducts performance reviews.
  • Preferred Attributes
  • Ability to critically analyze, synthesize and manage a complex array of strategic and tactical projects with multiple partners.
  • Demonstrated experience developing and executing integrated marketing strategies.
  • Strong research, analytical, critical thinking and problem‑solving skills.
  • Ability to interact and…
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