Senior Manager, HCP Marketing

Senior Manager, HCP Marketing Job Details

• Establishes, directs, and coordinates HCP marketing strategy and activities for the BMT franchise.
• Build and nurture KOL relationships in support of the Hemostasis Management portfolio; manage engagements with this group to support speaker program activities, congress presence/events, webinars and other programs as needed
• Translate scientific and clinical insights into compelling, compliant HCP messaging and materials.
• Responsible for developing compelling value proof points and deliverables such as case studies and testimonials, white papers, speaking engagements, etc.
• In collaboration with Global Portfolio Marketing and Market-Engagement Services, creating and reinforcing value proposition to drive marketing campaigns, field enablement, partner support, and product launches.
• Partner with Global Product Marketing to gather market insights, conduct VoC and partner across the portfolio to identify and align the needs that differentiate the BMT solutions.
• Customer-facing liaison responsible for collaboration of voice of customer, user communities and market / industry relationships.
• Influences go-to-market strategies and crafts compelling clinical and operational value messaging for customers and prospects.

• 7+ years marketing experience in biotech, pharmaceutical or other areas of life sciences, with a proven record of building HCP marketing plans
• Previous IVT experience in a marketing, sales, or clinical setting strongly preferred
• Life sciences’ HCP marketing, industry advocacy and clinical engagement necessary
• Must have strong social skills, maturity, and be capable of presenting ideas and concepts to a diverse range of individuals, including Physicians and Nurses
• Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency, and a passion for helping patients and their communities are critical
• Bachelor’s degree required, MBA or additional education in life sciences a plus

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