Senior Product Manager, US Patient Marketing- TGCT

About Spring Works Therapeutics

Spring Works Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors. We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1‑PN).

At Spring Works, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for.

The Sr. Product Manager, US Patient Marketing‑ TGCT, is a crucial role within the commercial team and will be responsible for developing and executing key patient strategies, programs, and tactics in preparation for the potential commercialization of an investigational systemic treatment in tenosynovial giant cell tumor (TGCT). This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the TGCT market as well as key product attributes to help position it appropriately with patients.

This role will involve cross‑functional collaboration, project management skills and require the selected individual to become a champion for the brand both internally and externally. This position reports to the Director, US TGCT Patient Marketing and will work in close partnership with the broader US Rare Tumor Marketing Team.

This role will be required to work onsite 2 days a week (Tuesday and Wednesday) or more depending on business needs.

• Contribute to annual strategy and develop tactical plans for key market‑shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand success in collaboration with cross‑functional and vendor partners.
• Understand the market landscape through direct patient learning opportunities and generating insights, positioning Spring Works as a dedicated and innovative partner.
• Collaborate closely with brand marketers to align marketing tactics and share insights on patient/caregiver needs and opportunities.
• Coordinate activities for patient‑facing congresses, institution family days, and advocacy opportunities including leading cross‑functional planning meetings, logistics management, and execution of event sponsor ships, presentations, exhibit development, conference material development and print fulfillment.
• Deliver multi‑channel patient promotional platforms and optimize the marketing mix, including point‑of‑care, social, web, CRM, programmatic, search, and print materials.
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans, using a data/insights driven approach.
• Develop and maintain strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.).
• Work with Marketing Operations to manage patient resource printing and fulfillment in the portal (details, inventory, downloads).
• Collaborate with broader rare tumor marketing team to ensure strategic alignment and execution across the Spring Works portfolio.
• Ensure legal/regulatory compliance and medical accuracy of all marketing tactics.
• Manage agency partner relationships, workflows, and related expense budgets.
• Proficient in digital marketing, omnichannel, and media tactics directed towards patients.
• Manage budget on an ongoing basis and ensure spend and gating are reconciled on time & accurately.
• Manage multiple…