Field Marketing Manager, Americas - Education

Field Marketing Manager, Americas - Education

This role is for a hands‑on marketer who can think strategically and execute flawlessly. You will build digital campaigns that generate pipeline and orchestrate events that deepen client engagement. You will partner closely with sales and cross‑functional teams to deliver demand programs that generate leads, accelerate pipeline, and strengthen client relationships.

Demand Generation

• Design and execute integrated multi‑channel campaigns across digital, ABM, content syndication, paid media, email, and social.
• Partner with Rev Ops to optimize lead flow, nurture programs, and scoring models to drive high‑quality opportunities.
• Partner with Sales and Rev Ops to track pipeline impact, velocity, and ROI.
• Continuously test and refine campaigns for improved performance.

Field Marketing & Events

• Plan and deliver client‑facing events, executive dinners, round tables, and industry conferences that generate leads and accelerate deals.
• Own regional field marketing strategy in partnership with sales leadership.
• Leverage events for account engagement, cross‑sell, and upsell opportunities.
• Measure event ROI with clear metrics tied to pipeline influence.

Collaboration

• Work with Product Marketing on messaging and content tailored to campaigns and events.
• Align closely with Sales on account targeting, follow‑up, and pipeline acceleration.
• Manage budgets and ensure efficient use of resources across programs.
• Key success metrics: marketing‑sourced pipeline & ARR growth, ROI from campaigns and events, lead conversion rates through the funnel, event attendance and target account engagement, impact on sales velocity and deal progression.

• Experience in B2B demand generation and field marketing (SaaS or tech preferred).
• Track record of driving pipeline through both digital campaigns and events.
• Strong knowledge of AI processes, marketing automation and CRM platforms (Marketo, Hub Spot, Salesforce).
• Event marketing experience including planning, execution, and ROI reporting.
• Data‑driven mindset with ability to connect marketing activities to revenue.
• Strong collaboration and project management skills.

• High‑impact role with ownership across digital, field, and events.
• Direct alignment with sales and revenue growth.
• Global marketing team that values creativity, accountability, and measurable impact.
• Opportunity to innovate and scale programs that drive real business results.

• Competitive compensation, including Restricted Stock Units.
• Employee Stock Purchase Plan (ESPP).
• Flying Start – Our immersive Global Induction Program.
• Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #Inside Flywire on social media.
• Dynamic & Global Team (we have been collaborating virtually for years!).
• Wellbeing Programs (Mental Health, Wellness) with Global Fly Mates.
• Be a meaningful part in our success – every Fly Mate makes an impact.
• Competitive time off including Fly Better Days to volunteer in a cause you believe in and Digital Disconnect Days!
• Great Talent & Development Programs.

We are excited to get to know you! Throughout our process you can expect to meet with different Fly Mates including the Hiring Manager, peers on the team, the VP of the department, and a skills assessment. Your Talent Acquisition Partner will walk you through the steps and be your “go-to” person for any questions.

Flywire is an equal opportunity employer. With over 30 nationalities across 12 different offices, and diversity and inclusion at the core of our people agenda, we believe our Fly Mates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire. Flywire is also an equal opportunity employer.

The US base salary range for this full‑time position is $86,000 – 108,000 plus commission, restricted stock units and benefits. Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job‑related skills, experience, relevant education and training.