Senior Analyst, Affiliate Marketing

Here at Hometap, we’re collaborative, passionate, and always ready to roll up our sleeves to create solutions that help people get more out of home ownership — and out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they’ve built in their home to pay for what’s most important to them, from handling debt to finally making much‑needed renovations, without taking on debt.

We work hard, and have some fun along the way, too. You don’t have to take our word for it:

The Boston Globe and Forbes have recognized us as a great place to work, and we’ve been honored for our commitment to innovation in the fintech space by Inc., Housing Wire, and more!

In case you need any more convincing, we also provide competitive compensation, healthcare coverage, unlimited PTO, a generous share package, and a strong culture with plenty of opportunities for team‑building and camaraderie.

Interested in joining us on our mission to make home ownership less stressful and more accessible? We’d love to talk.

Who you are:

We’re looking for a motivated and detail‑oriented Senior Analyst, Affiliate Marketing to join our team! In this role, you’ll make a direct impact on the growth of our affiliate program by managing key partner relationships, identifying new partner opportunities, and supporting marketing campaigns. You’ll also own reporting and analytics to track performance, uncover insights, and help optimize strategy, while ensuring smooth day‑to‑day operations across partners and internal teams.

This is the perfect role if you’re passionate about growth, excited by experimentation, and eager to deepen your expertise in affiliate marketing, business development, and analytics — all while working with a fun, collaborative team that is critical to the business’ success.

What you’ll do:

Drive Affiliate Program Growth

• Source and evaluate new affiliate partners and marketplaces, identifying high‑value opportunities for growth
• Own outreach efforts — from initial contact to conducting discovery calls and partnership discussions
• Manage the full onboarding process, ensuring partners are set up in our CRM with accurate records
• Collect and confirm campaign details (offers, payouts, tracking links, creative) to ensure a seamless launch
• Build strong relationships early on by providing partners with the tools and resources needed for them to be successful

Manage and Optimize Partner Relationships

• Build trusted relationships with affiliates by providing high‑impact creative and strategic support
• Oversee an affiliate agency to source, manage and optimize new partner opportunities, ensuring alignment with growth goals and strategy
• Track and optimize partner performance, identifying opportunities for improvement and scale
• Keep our partner CRM sharp and up to date with clean, actionable data

Campaign & Creative Execution

• Support creative testing and provide strategic feedback to boost campaign performance
• Showcase Hometap’s thought leadership by activating educational content across partner platforms
• Collaborate with internal and external engineering teams to bring Hometap into partner experiences
• Partner with Sales to launch new sales motions that fuel channel growth
• Ensure all campaigns are brand‑aligned and meet compliance requirements

Reporting & Analytics

• Own reporting to track affiliate performance, weekly lead volume, and return on investment
• Analyze data to uncover trends, insights, and opportunities for scaling
• Present clear, actionable summaries to stakeholders across Marketing

What you bring:

• 2–4 years of experience in growth marketing, affiliate marketing, or partnerships
• Excellent communication and relationship building skills
• Highly organized, detail‑oriented, and able to thrive in a fast‑paced environment
• Strong analytical skills — Excel/Google Sheets proficiency required; BI tools (e.g., Tableau, Heap) a bonus
• Experience working with CRMs or partner tracking systems (e.g. Salesforce, TUNE)

What you’ll gain:

• A high‑ownership role where your work directly drives growth and revenue
• Hands‑on experience launching and scaling affiliate campaigns from the ground up
• Exposure to cross‑functional…