U.S. Marketing Brand Lead, Ophthalmology, HIDO
Listed on 2026-01-12
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Marketing / Advertising / PR
Marketing Strategy, Branding Specialist / Ambassador, Marketing Manager -
Management
Department: GRD Global Value & Access
Job Type: Direct Employee
Business Area:
Mktg, Market Access, Bus. Excellence & Med. Affair
Contract Type:
Permanent
Location:
Boston, MA, US
Chiesi USA is an international research-focused biopharmaceutical group with 90 years’ experience, operating in 31 countries. More than 8,000 employees across the group are united by a singular purpose: promoting a healthier world for our people, patients, and the planet. This is what drives us as we research, develop, and market innovative drugs across our main therapeutic areas.
Discover more here.
At Chiesi we are thinking generations ahead, driving sustainable innovation with purpose. This fosters a culture of reliability, transparency, and ethical behaviour at every level. As a Benefit Corporation and a certified B Corp, we have embedded sustainability in our bylaws and continuously measure our impact.
Diversity, inclusion, and equal opportunity are at the heart of who we are. We believe our differences make us stronger. We are a vibrant ecosystem of passionate, talented individuals united by strong values, each bringing unique perspectives that help us to continuously challenge the status quo for the better.
Chiesi Global Rare Diseases is a Chiesi Group’s business unit established in February 2020 and focused on research, development and commercialization of treatments and patient support services for rare and ultra-rare disorders, many of whom have limited or no treatments available. This unit is based in Boston, Massachusetts, with a strong synergy with the headquarters in Parma.
Rare unit has a focus on research and product development for lysosomal storage diseases, rare hematology, ophthalmology disorders and rare immunodeficiencies. The unit is also a dedicated partner with global leaders in scientific research, patient advocacy and care.
Discover more here.
The Brand Lead, US Marketing (HCP) will work with the Global Portfolio Strategy Head, to develop and implement Global and US prioritized tactics for both disease state and branded communications in support of Chiesi’s HIDO franchise. This role is based in our office in Boston, MA.
Main Responsibilities- Brand leadership of Product:
- Lead the end-to-end launch strategy, ensuring alignment with global and US cross-functional teams
- Develop and execute a comprehensive launch roadmap, including pre-launch planning, go-to-market strategy, and post-launch optimization
- Drive launch excellence by embedding best practices, KPIs, and agile feedback loops across all launch phases
- Partner with Regulatory, Medical Affairs, Market Access, Patient Advocacy and Commercial teams to ensure label alignment, access strategy, and scientific narrative readiness
- Ensure budget is accurately accounted for and reconciled against budget
- Develop HCP strategic and branded and unbranded tactical plan in collaboration with the global commercial lead and cross-functional commercial team
- Translate clinical data and patient insights into compelling value propositions and brand messaging
- Leads HCP digital strategy for disease education, identifying opportunities, driving innovation, implementing tactics and measuring ROI
- Drive the brand’s peer-to-peer strategy, priorities and goals, and ensure that initiatives are aligned with brand business objectives, including integration of KOL strategy into overall brand marketing strategy
- Lead the planning and execution of all U.S. HCP speaker programs, including content development and budget allocations
- Lead the planning and execution of all U.S. Commercial advisor boards and collection of key insights
- Support development of KOL engagement plans, advisory boards, and congress strategy:
- Ensure brand presence at key events and scientific platforms
- Engage with KOL leadership and establish commercial relationships
- Develop branded, promotional tactics in alignment with the overall brand strategy
- Collaborate with Thought Leader Liaison to collect field insights and transform insights into actions
- Ensure successful execution of field-driven tactics through cross-functional collaboration
- Refine brand messaging and tactics based on market insights…
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