Integrated Marketing Manager, Reality Labs
Job in
Boston, Suffolk County, Massachusetts, 02298, USA
Listing for:
Meta
Full Time
position
Listed on 2026-01-13
Job specializations:
-
Marketing / Advertising / PR
Marketing Manager, Marketing Strategy, Branding Specialist / Ambassador, Digital Marketing
Salary/Wage Range or Industry Benchmark: 152000 - 213000 USD Yearly
USD
152000.00
213000.00
YEAR
Job Description & How to Apply Below
Summary
Reality Labs brings together world class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes products such as Ray‑Ban Meta glasses, Quest, Horizon, and VR games.
The RL Marketing team drives adoration and everyday usage for RL products by unleashing data driven marketing and creativity to accelerate business results. We are seeking an Integrated Marketing Manager to focus on Ray‑Ban Meta. We look to bring the consumer perspective to our marketing efforts with the intent of driving integrated and deliberate storytelling throughout the funnel. This requires a capability to lead an effective cross‑functional process for developing integrated marketing plans using analytical rigor, a solid understanding of consumer and market dynamics and the right mix of brand and product knowledge to deliver effective marketing plans that breakthrough.
It will be critical that this person can unify teams around a strategic north star in a highly cross‑functional and dynamic environment built to move fast.
Required Skills
Integrated Marketing Manager, Reality Labs Responsibilities:
You will apply analytical rigor, an understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needleWork closely with Product Marketing, Product Management, Sales and Insights to translate business objectives into marketing strategy to support an ambitious roadmapDeliver cross-channel marketing programs including strategy, execution, optimization, analysis and reportingDevelop an understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industriesCreate innovative briefs to reach our target audiences and achieve business goalsPartner closely with many teams to identify opportunities and deliver integrated marketing campaigns:
International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product ManagementTrack performance of campaigns to provide data‑backed insights to optimize campaigns and find new opportunity areasMinimum Qualifications
10+ years of experience in managing and executing large scale consumer campaigns and long term brand building through a wide‑ranging media mix that delivers measurable brand and business resultsUnderstanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plansDemonstrated experience working with media and creative agenciesExperience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross‑functional teamsExperience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impactExperience in consumer product categories and brands such as consumer technology, wearables, Augmented Reality/Virtual Reality technologiesExperience in building brands and is experienced in developing and executing insights‑driven brand and consumer marketing plans that move hearts and mindsPreferred Qualifications
Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategiesExperience working for a developing or emerging brand with multiple productsE-commerce and retail experience, preferably in consumer electronicsPublic Compensation
$152,000/year to $213,000/year + bonus + equity + benefits
Industry
Internet
Equal Opportunity
Meta is proud to be an Equal Employment Opportunity and Affi‑… (complete EEO statement in original form)
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
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