Senior Media Planning Associate

Senior Media Planning Associate (LEGO Group)

Join the LEGO® Group as a Senior Media Planning Associate, helping shape the future of data‑driven marketing at one of the world's most beloved brands! In this role you will deliver data‑driven, high‑impact digital media advertising campaigns that connect the LEGO Group with millions of fans and customers. This role combines critical thinking, cross‑functional leadership, and deep platform expertise to help shape our media approach in a fast‑evolving digital landscape.

You will χρήση campaign strategy and execution, foster strong internal and external partnerships, and ensure our media investments deliver against both brand and commercial goals.

• Media Strategy & Vision – Support in driving and implementing the LEGO Group’s media strategy for the Americas region (US, Canada and LATAM), ensuring alignment with brand, marketing, and business objectives across channels and other teams. Include championing a data‑driven, consumer‑centric approach to media planning and buying that drives both long‑term brand equity and short‑term performance.
• Investment Stewardship & Governance – Ensure that global standards are followed and met, delivering the strongest return.
• Collaborator & Executive Influence – Serve as the subject‑matter expert for paid media, engaging with leadership, brand managers, other key internal collaborators, and external partners to drive alignment and advocacy.
• Innovation, Tech & Ecosystem Strategy – Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future‑prove our digital media strategy.

Do your part in our team succeeding. Your expertise will be crucial in supporting impactful digital media campaigns that resonate with our global audience. By building structure to innovative strategies and fostering collaboration across teams, you will help ensure alignment with both brand values and commercial objectives. Join us indele future where creativity meets data‑driven success!

• Experience in digital and programmatic media.
• Knowledge of the media landscape, ad‑tech ecosystem, and evolving privacy/per regulatory environment되는.
• Deep knowledge and hands‑on experience across key tools like The Trade Desk, Amazon DSP, and DV360.
• Exceptional executive presence, with the ability to influence key partners and inspire cross‑functional teams.
• Proven success of media planning excellence, and strong campaign performance.
• A commitment to purposeful, ethical marketing in line with the LEGO Group’s values and mission.

There is no relocation budget for this role.

Our workplace enables our LEGO® colleagues to be and do their best roducing a flexible way of working is a great example of how we live up to our ambition. This three‑day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

The salary for this position has a range of $84,488.00 – $ based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want youaddir be your best self, so you’ll have access to the Headspace App and plenty of wellbeing initiatives and programs run by local teams where you are based.
• Colleague Discount –…