Associate Director of Marketing - North America

The Associate Director of Marketing, North America, leads the full marketing agenda across the U.S. and Canada. Reporting to the Global Director of Marketing, this role owns the strategy, execution, and optimization of all marketing campaigns end-to-end, including digital, CRM, content, events, and agent-facing activity. The role works at the intersection of student recruitment, agent engagement, and university partnerships to deliver high-impact, measurable marketing outcomes.

You will lead and develop the North America Marketing team, fostering a culture of innovation, experimentation, GenAI-enabled content creation, and results-driven performance across all activities.

We are Kaplan International. In North America, we partner with leading universities across the United States and Canada to help international students access high-quality undergraduate and graduate programs. Through our direct admissions support and our broader global network, we enable students from the entire globe to succeed at institutions in destinations such as New York, Victoria, Boston, and Arizona. We work closely with education agents, sponsoring organizations, and school counselors worldwide to attract and support students seeking a transformational North American education experience.

Our commitment to strong university partnerships and effective marketing is central to achieving our goals and serving a diverse global community.
** Key Responsibilities
** Work with Recruitment leads to deliver a strong agent marketing strategy for North America.
** Qualifications and Skills
** Experience leading marketing strategy and execution in a regional or multi-market context. Strong analytical skills and experience using data, experimentation, and insight to drive performance. Solid understanding of U.S. and/or Canadian higher education, international education, or a comparable sector. Experience managing and developing marketing teams and influencing cross-functional stakeholders. Strong ability to craft compelling, region-specific narratives and value propositions.

Experience with agent or B2B marketing. Familiarity with GenAI workflows and marketing automation. Experience working within evolving organizational environments
** Travel Requirements
** This role requires travel across the United States and Canada to collaborate with university partners, support marketing initiatives, and engage with internal teams. International travel may also be required for Europe-based meetings and events, as well as key recruitment markets worldwide—including agent visits, conferences, and leadership gatherings. Travel volume will vary based on business priorities.

As a key member of the Marketing team, you will join a collaborative, mission-driven group focused on supporting global student success. Based on the East Coast, this role operates primarily remotely, with opportunities to meet in person with colleagues, university partners, and teams across the U.S. and Canada.  You will work closely with Student Recruitment teams to ensure strong alignment between marketing strategy and regional enrollment priorities.

Across Kaplan International, you’ll collaborate with colleagues from more than 50 countries who bring diverse perspectives and experience to a global, multicultural organization. We proudly champion wellbeing, inclusion, and community through employee networks and development programs.

Kaplan International, the international division of Kaplan Inc., encompasses a range of businesses: a dynamic  with 40-plus schools across the globe, a range of s which help international students progress onto degree programs at top-ranked university partners in the U.K., U.S., and Australia, a leading higher education institution in where more than 18,000 domestic and international students study towards diplomas and degrees and a professional and vocational training operation in Australia and Asia Pacific.
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