Associate Director, US Pain Social Media Marketing

Job Description

Vertex is seeking a talented individual to join our US Pain Business Unit to support our journey to redefine the treatment of pain with the first new mechanism of action in decades. The Associate Director, US Pain Social Media Marketing will lead and support digital patient activation in an acute market responsible for executing social media marketing strategies to reach and engage patients in support of the Pain disease area.

This role will support the evolution and implementation of the Patient Marketing Team social media strategy and plans, with a focus on empowering patients in treatment discussions and simplifying the patient journey. We are seeking a candidate with extensive experience with direct-to-consumer (DTC) social media, Digital Opinion Leaders and non-personal promotion along with demonstrated success leading cross-functional and agency work streams and the ability to drive stakeholder alignment across various levels.

The successful candidate will have the ability to thrive in a fast-paced, innovation-focused environment. This role will report to the Director of Patient Marketing for the US Pain Business Unit.

• This role is responsible for leading development of digital patient engagement programs, in line with Patient Marketing priorities
• Develop, execute and optimize patient marketing programs
• Collaborate closely with US Pain Patient Marketing digital marketing lead, Digital Customer Engagement and product owner teams on patient journey mapping and execution of media plans
• Work with information technology, data science, multiple vendors, and agencies to ensure the organization’s processes, budget, and platforms are operating effectively to support the commercial business needs
• Develop, lead, and manage direct to consumer (DTC) social media strategy, tactical plans, implementation, measurement and optimization in alignment with overarching DTC media strategy and plan
• Provide strategic oversight and co-manage integration and execution of Digital Opinion Leader (DOL) program as a key component of DTC media plan
• Collaborate with Patient Marketing brand lead and DOL lead to develop and provide insights on core brand materials
• Establish key performance indicators and measurement plans for social media promotional materials to measure and ensure effectiveness of impact and return on investment
• Analyze campaign performance and identify data-driven actions to improve performance
• Manage marketing automation details to identify opportunities for future communications and/or sub-segment development
• Drive seamless cross-agency coordination of agencies managing DTC social media creative development and media placements
• Analyze patient journey mapping by audience, identifying insights and providing continuous optimization recommendations for faster path to conversion
• Continuously scan and evaluate external digital patient pilot partnership opportunities to support new patient digital capability building
• Closely partner with Regulatory/Legal/Medical review committee to obtain approval for effective and compliant marketing materials
• Collaborate with Privacy and Office of Business Integrity and Ethics teams as the Patient Marketing representative to support ensuring compliance with evolving privacy landscape
• Deliver learnings and insights to the business on high touch channels including Social (including social listening), site, SEO, SEM, CRM, etc.

• Bachelor’s degree in relevant discipline
• Typically requires 7+ years of work experience leading the delivery of consumer facing digital non-personal promotional programs to promote products and services to external customers, or the equivalent combination of education and experience

• In-depth knowledge of digital brand promotion including paid and owned social media
• Ability to effectively communicate compelling digital marketing concepts and complex ideas to cross-functional audiences at all levels of the organization
• Experience managing complex internal and external partner relationships involving creative, digital, and media agencies
• In-dept…