Growth Marketing Lead

Drivepoint is a Series A AI-powered vertical software company revolutionizing retail and commerce operations. Our platform provides cutting-edge AI solutions for financial forecasting, reporting, and scenario planning, along with demand planning and inventory tools for consumer brands.

We're the financial system of record for consumer brands looking to unlock profitable growth, improve capital access, and strengthen valuations. Leading founders, CFOs, and finance teams use Drivepoint to analyze business performance, model future scenarios, and make critical decisions.

With strong product-market fit, inbound momentum, and fresh Series A funding ($7M, July 2025), we're scaling rapidly toward our mission of powering 25% of global retail GMV by 2030.

Mission :
Build and scale the demand engine that drives Drivepoint's next phase of growth, achieving 5x the number of net new sales opportunities within the next 12 months.

Location :
Boston / Hybrid (1-2 days in office per week)
Team :
Marketing
Compensation: Competitive package including base salary + bonus, based on experience.

The Role
As our Growth Marketing Lead, you'll architect and execute the programs that fuel our sales pipeline. Reporting to the VP of Marketing, you'll be accountable for converting market awareness into qualified opportunities.

This role requires someone who understands that marketing to CFOs and finance leaders is fundamentally different. These are analytically sophisticated buyers who see through generic campaigns. You'll need to create programs that deliver genuine value and earn their attention through substance, not just volume.

You'll blend strategic thinking with tactical execution—equally comfortable defining quarterly campaign roadmaps and optimizing a Linked In ad set. You'll leverage AI not as a buzzword but as a genuine force multiplier for creating experiences and insights that wouldn't otherwise be feasible.

Your success will be measured in qualified opportunities created, pipeline velocity, and the efficiency with which marketing dollars convert to revenue potential. This is a performance role with clear accountability and significant impact on company trajectory.

What You’ll Do

Drive opportunity creation: Take ownership of the pipeline metrics that matter. Set ambitious targets, monitor performance daily, and ensure marketing consistently delivers opportunities that Sales is eager to pursue.

Orchestrate integrated campaigns: Develop cohesive campaign themes and narratives that speak to buyer challenges. Work closely with our Content Strategist to define content requirements and build compelling campaign offers. Coordinate execution across channels and teams to ensure consistent messaging and maximal impact.

Build intelligence-driven campaigns: Work with our GTM Engineer to create campaigns triggered by behavioral signals, engagement patterns, and buying intent. Use data and AI to reach prospects when they're most receptive to our message.

Execute paid acquisition programs: Manage paid strategy and execution across Linked In, Google, and additional channels. Control budget allocation, test messaging and creative variations, and optimize toward cost-per-qualified-opportunity.

Create owned programs: Develop and run webinars, digital events, direct mail campaigns, and other owned programs to educate and engage qualified accounts.

Event-based demand capture: Design comprehensive demand generation strategies for industry conferences and trade shows. Coordinate pre-event outreach, on-site engagement tactics, and post-event follow-up sequences that convert attendees into active prospects.

Execute account-focused plays: Create customized campaigns for named accounts, combining personalization with persistence to reach finance decision-makers at priority retail brands.

Develop long-cycle nurture sequences: Construct email programs and content journeys that maintain engagement with prospects over extended buying timelines, recognizing that enterprise software purchases don't happen overnight.

Establish comprehensive analytics: Build reporting infrastructure that provides transparency into every aspect of campaign performance. Surface…