Senior Brand Manager

personalise marketing, including social media features. Are you ready to make a significant impact in the world of brand marketingyou'll play a pivotal role in shaping our U.S. market strategies. Bring your creativity and strategic vision to drive growth and inspire the next generation of builders through innovative marketing initiatives! As a Senior Brand Manager,
** Core Responsibilities
** Manage partnership relationships (internal/HGIP and external/eIP/Gaming) as designated brand responsibilities require (QBRs and Brand Updates) to our team to deliver on our mission to inspire and develop the builders of tomorrow! This role presents the opportunity to design our annual audience go-to-market strategies, franchise portfolio choices, communications This individual will join the U.S. Brand Management Team as a Senior Brand Manager, serving as the strategic lead to drive sustainable growth among the LEGO Group’s Entertainment and Gaming IP franchises by designing innovative strategies and marketing plans.

The role reports directly to the U.S. Brand Director. Extensive experience in Brand Marketing, ideally inclusive of experience in CPG, entertainment, or technology marketing; agency experience a plus Advanced analytical skills and record of identifying and capitalizing on commercial opportunities to drive brand growth and health.

Ability to deliver multiple priorities simultaneously at scale with speed and on budget.

Strong presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues.

High level proficiency in Microsoft Office, especially Excel and PowerPoint, in order to drive quality business analyses and communication. Previous experience effectively marketing to multicultural or underserved audiences preferred. experience in digital marketing, trade marketing, public relations, or key account
** Family*
* ** Care*
* ** Leave –
** We offer enhanced paid leave options for those important times.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward.

We are never still. We will always be creating, inventing, andhaving fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.
#J-18808-Ljbffr