Director of Public Relations

Company Description

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The Director of Public Relations is responsible for shaping, protecting, and elevating the hotel’s public image through strategic storytelling, media relations, brand partnerships, and reputation management. This role serves as the primary brand voice externally, ensuring consistent messaging that aligns with the hotel’s positioning, values, and commercial objectives.

The ideal candidate is a proactive relationship-builder, skilled storyteller, and trusted brand steward with a strong understanding of luxury hospitality, destination marketing, and experiential branding.

• Develop and execute an integrated PR and communications strategy that supports brand awareness, revenue goals, and market positioning
• Ensure all external messaging reflects the hotel’s voice, brand standards, and guest experience
• Collaborate closely with Sales, Marketing, Operations, and Executive Leadership to align messaging and initiatives

• Serve as the primary media contact for local, national, and international press
• Build and maintain strong relationships with journalists, editors, influencers, and taste makers
• Pitch proactive story ideas tied to hotel offerings, culinary concepts, events, renovations, leadership, and destination relevance
• Coordinate media visits, familiarization trips, interviews, and photo shoots

• Oversee creation of press releases, media kits, fact sheets, brand narratives, and executive bios
• Guide storytelling across earned, owned, and shared channels in collaboration with Marketing and Digital teams
• Identify seasonal, cultural, and experiential opportunities to create newsworthy moments

• Develop and manage influencer collaborations aligned with brand values and target audiences
• Identify and execute strategic partnerships with luxury brands, cultural institutions, and community organizations
• Ensure all partnerships drive authentic brand exposure and measurable impact

• Monitor brand sentiment across media and digital platforms
• Lead crisis communications planning and response in collaboration with Executive Leadership
• Act as a calm, strategic communicator during sensitive or high-visibility situations

• Serve as an ambassador for the hotel within the local community and hospitality ecosystem
• Build relationships with tourism boards, chambers of commerce, cultural organizations, and key stakeholders
• Support destination storytelling and positioning initiatives

• Track PR performance metrics including media impressions, share of voice, sentiment, and ROI
• Provide regular reporting and insights to leadership
• Adjust strategies based on results and market trends

Compensation Range

74 - 105.5K annually base, Incentive and benefits

• Sales experience in hospitality
• Experience with Sales reporting
• Strong Luxury hospitality experience (5+ years)
• Branding and experiential marketing

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