Regional Marketing Manager

As an essential part of the Marketing team and reporting to the Chief Marketing Officer, you will work closely with cross-functional teams to develop and execute multi-channel marketing strategies to drive lead generation, customer acquisition, and brand growth within their region as assigned.

This role requires a balance of strategic planning and hands‑on execution, collaborating with central marketing teams, brand presidents, and local marketing coordinators to ensure high‑performance marketing outcomes.

As the primary marketing leader within a designated region, the RMM is responsible for budget oversight, campaign performance, data analysis, and optimizing marketing programs to ensure ROI. This role is also responsible for identifying synergies across brands, standardizing best

practices, and ensuring marketing efforts align with overall business objectives.

You will be part of a very collaborative, very agile team working collectively to fulfill our mission of Saving our Communities from Unscrupulous Contractors by welcoming ethical and trustworthy brands into our family. We promise an open and transparent environment where you’ll be surrounded by highly intelligent people all working together toward a common goal.

• Marketing Strategy & Execution:
  Develop and execute regional marketing strategies aligned with brand objectives and business growth goals. Own day‑to‑day marketing operations, ensuring seamless execution across digital, traditional, and local marketing initiatives. Work closely with local brands to manage the demand generation marketing, campaign execution, and performance tracking. Provide insights and direction to optimize customer acquisition, retention, and referral strategies.
• Data & Analytics:
  Ensure consistent measurement and accountability for marketing performance, leveraging data‑driven insights for optimization. Collaborate with central marketing teams (Digital, SEO, Lead Generation) to validate data accuracy, interpret trends, and adjust marketing strategies accordingly. Monitor key performance indicators (KPIs), such as lead volume, ROI, conversion rates, and brand performance metrics.
• Budget Management & Performance Optimization:
  Develop, track, and manage the marketing budget for assigned brands, ensuring efficient allocation of ad spend. Forecast marketing expenses and ensure alignment with overall financial targets. Identify opportunities to optimize spend by reallocating budgets based on performance and strategic priorities.
• Cross‑Brand Synergies & Standardization:
  Identify, implement, and manage cross‑brand synergies to improve efficiency and effectiveness across marketing programs. Develop standardized playbooks and toolkits that can be scaled across multiple brands. Work with the central team to create shared processes, negotiate vendor contracts, and leverage economies of scale.
• Multi‑Channel Campaign Management:
  Oversee digital marketing initiatives, including SEO, PPC, LSA, paid social, and website strategy, in partnership with central digital teams. Oversee regional execution of direct mail, traditional media (TV, radio, billboards), local events, sponsor ships, and grassroots marketing efforts. Work with creative teams to develop and refine brand messaging, ensuring alignment with overarching brand identity.
• Agency & Vendor Relations:
  Collaborate with the Central Marketing Team to manage relationships with marketing agencies, media vendors, and third‑party service providers. Provide input on brand‑specific marketing needs and ensure agency partners deliver measurable value.
• Local Events & Community Engagement:
  Develop and…