Maple & Ash Boston - Sommelier

Job Details

Job Location:
Erie, PA 16501

Salary Range: $ - $ Salary

Travel Percentage:
Up to 50%

FRC operates at the forefront of Cybersecurity & Privacy, Intelligence, and Strategic Consulting. As a mission focused aggregator, FRC designs strategies that ensure data privacy and protection, extended network protection, "zero trust" identity management and threat detection. Not only are we ranked on the annual Inc.
5000 Fastest Growing Companies in America, but we are officially certified by Great Place to Work, the global authority on workplace culture.

Job Summary

The Director of Field Marketing will be instrumental in driving sales activity between the FRC and our vendor portfolio. This role will lead the efforts with a strong emphasis on co-selling and co-marketing motions. With a deep understanding of company ecosystems, this role will help design, launch, and drive various enablement and strategic go-to-market plays, working cross-functionally and collaboratively both internally and externally.

Primary Responsibilities

• Vendor Portfolio Marketing
  • Partner closely with OEMs and alliance partners to execute joint campaigns
  • Translate partner solutions into compelling, sales ready marketing programs
  • Manage MDF/co-op funds and ensure ROI focused utilization
  • Coordinate partner massaging across campaigns and sales motions
• Sales Enablement Support
  • Create sales ready marketing assets including but not limited to one pagers, solution briefs, case studies, email templates, and event kits
  • Align messaging to buyer personas in federal, state, and enterprise markets
  • Support sales pursuits with customized marketing support
• Events and Experiences
  • Own the planning and execution of field events, partner events, and executive briefings
  • Coordinate logistics, messaging, follow-up, and post event reporting
  • Ensure events are tied to pipeline and account strategy
• Process, Tools, and Scale
  • Build repeatable field marketing playbooks
  • Maintain campaign calendars and reporting dashboards
  • Partner with digital, content, and partner teams for integrated execution
  • Continuously improve based on performance data
• Other projects as needed

Required
Skills and Abilities

• Excellent written and verbal communication skills
• In depth organizational and project management skills
• Experience developing and creating corporate marketing strategies
• CRM, marketing automation, and event platform management

Required Education and Experience

• 3-7 years of experience in B2B marketing, field marketing, and/or demand generation
• Experience in relationship management
• Experience in working cross functionally with sales teams
• Prior partner or channel marketing
• Experience in technology, cybersecurity, SaaS, education, or public sector markets

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift 15 pounds at times
• Up to 50% Travel Required