Performance Marketing Analyst

Role Overview

We are looking for a curious, highly analytical, and detail‑oriented individual to support our Consumer Marketing team’s Mid‑Funnel strategy. The role focuses on the operational execution and data integrity of campaigns aimed at driving high‑intent traffic to the site and app in the U.S. and high‑growth international markets. You will manage end‑to‑end campaigns across video‑based channels including Google (You Tube, Demand Gen), Meta, Tik Tok, Programmatic, and other social platforms.

• Own mid‑funnel channel activation, campaign structure and execution, including accurate deployment of placements, ads, and creative assets within Campaign Manager 360 (CM360) and day‑to‑day management in‑platform across channels (DV360, Meta, etc.)
• Collaborate closely with the Brand/Creative team to coordinate asset delivery, manage creative rotation, and test new ad formats to drive performance gains.
• Identify, explore, and run testing in new and emerging mid‑funnel channels (Tik Tok, Meta, You Tube on TV) to expand the program’s reach and efficiency.
• Develop, implement, and analyze the performance of new audience targeting strategies to increase the relevance and quality of site and app traffic.
• Support mid‑funnel data and measurement strategy, utilizing CM360, internal attribution systems, and Media Mix Modeling (MMM) inputs to monitor and measure channel effectiveness.
• Monitor daily campaign performance and audience targeting to ensure campaigns are performing as expected and meeting quality standards.
• Own the accuracy of campaign spending by maintaining and reconciling budget, invoicing, and billing trackers for all activity.
• Own and maintain core performance dashboards, conducting deep‑dive analysis to interpret inconsistent trends, spot anomalies, and synthesize findings into actionable recommendations.
• Communicate campaign results and key insights to key stakeholders and senior leadership.

• At least 2 years of professional experience in strategy consulting, finance, or marketing/product analytics.
• Familiarity with major ad technology and trafficking tools (Campaign Manager 360, DV360, Google Ads) preferred.
• Education:
  
  Bachelor’s degree in an analytical or social science major (e.g., math, statistics, economics, marketing) preferred.
• Data‑oriented thinker with excellent strategic, problem‑solving, and critical‑thinking capabilities.
• Exceptionally detail‑oriented and pride yourself in data accuracy.
• Strong analytical mindset comfortable working with numbers and translating data into clear takeaways.
• Proficiency in Microsoft Excel (pivot tables, VLOOKUP) and PowerPoint is required; exposure to SQL or business intelligence tools (Looker, Tableau) is a plus.
• Excellent verbal and written communication skills inside a cross‑functional team environment.
• Eager to learn, ask questions, and take initiative on operational tasks.

Position Pay Range: $76,000 – $96,000 USD. This range represents the expected annual base salary and on‑target earnings (OTE) exclusive for sales roles. Actual pay is determined by location, experience, and relevant education or training.

We offer a comprehensive Total Rewards Package that includes equity, discretionary bonuses, and Restricted Stock Units (RSUs). Benefits are available to all employees and include a flexible hybrid model, robust time‑off policies, daily free lunch, new car discount, meditation and fitness apps, and commuting cost coverage.

Car Gurus is an equal‑opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We welcome individuals who bring diverse perspectives and encourage applicants to discuss accommodations for disability during the process.