Senior Director, HCP Marketing

Job Description General

Summary:

Vertex is seeking a talented leader to join our US Pain Business Unit to support our journey to bring forth new options for the treatment of pain. The Senior Director, US Pain HCP Marketing will leadHCPmarketing team for the US Pain Business Unit alongside a team of direct reports, which is launching JOURNAVX, a novel selective pain signal inhibitor of NaV
1.8 in acute pain. This role will drive the evolution and implementation of ourHCP marketing strategy, supporting the launch through a lean in person presence supplemented by robust digital engagement. This individual will develop/refinetheHCP strategy,including an integrated HCP omnichannel strategy. We are seeking a candidate that has a strong track recordin US commercial roles, launching new HCP promotional programs,demonstrated success in coaching teammates, and the ability to thrive in a fast-paced,innovation-focused environment.

This rolereportto the Head of Marketing for the US Pain Business Unit.

For more information about Vertex’s pain program, visit  To learn more about working at Vertex and our commitment to a vibrant and inclusive culture, visit

• Leads the HCP marketing team (team of
  5),coachingthe team to deliver exceptional results, and identifying/addressingnew promotional capabilities

• Shapes the HCP brand strategy to ensure campaign and message effectiveness resonate in a market with limited innovation and lacking trust to change engrained behaviors around treatment practices

• Drives andoptimizestactical execution including brand planning and creative efforts, managing agency to ensure on budget andtimelydeliverables and partnering closely with communications review committee

• Advances a strategic approach to HCP media planning and management, including driving regulartestandlearnpilots on HCP targeting (e.g., geo and IP targeting) and placement (e.g., social, educational sites,etc)

• Co-leads HCP engagement and omnichannel cross-functional team to map all HCP touchpoints, operational needs, and strategic optimization

• Measures the impact of our initiatives based on ROI and agilely pivot our investments to maximize impact, constantlylookfor opportunities for automation and efficiency

• Developsstrong partnerships with cross-functional teams to support business goals and engage aboveroleincluding close partnership with the field, patient, diseaseeducationand program counterparts, serving as a peer leader on the marketing leadership and launch readiness teams

• Role models and instills a culture of compliance focused on ethics and integrity in all we do

• Experience driving HCP brand campaigns, digital and NPP tactical planning and execution, and launch insight generation

• Experience leading teams, coaching individuals and creating excellent team culture

• Entrepreneurial spirit and courage to challenge the status quo to develop innovative and focused approaches to enable launch through data and technology, regular measurement of results and pivoting based on our test and learn strategy

• Strong written and verbal communication skills, with the ability to connect with senior leaders as well as more varied large audiences

• Comfortable working in a highly collaborative and results-driven environment within a growing business unit where we are concurrently learning & building as we drive towards product launch

• Demonstrated understanding of the legal, regulatory, and compliance requirements for pre- and post-approval activities and ability to model expected behavior for the team

• Travel Requirements:
  Ability to travel 20-30%

• Bachelor’s degree

• 12+ years of educational/work experience in healthcare/biopharmaceuticals in marketing,consultingor agency in,…