Director, Global Marketing GI, Oncology

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Job Description

About the role:

As part of the Global Marketing team, you will report to the Head of GI and work with cross-functional teams. This role is being created to support pre-launch, launch, and in-market strategy and execution for current and future GI pipeline oncology indications. This role will collaborate across the brand team to define the competitive environment, identify opportunities to differentiate GI versus other treatment options, and develop and implement tactics that communicate unmet needs and the clinical value of our therapies.

How you will contribute:

More specifically the Director will be accountable to:

Provide strategic direction, prioritize resources and gain support from the cross-functional global brand team (GBT) to ensure successful launches and related commercialization efforts

Execute pre-launch, launch, and in-market brand strategy within Global Marketing for our GI pipeline portfolio

Collaborate to develop the GI pipeline portfolio Brand Plan, including high-level strategic campaigns and overall budget

Collaborate with directors across functions with a goal of driving revenue for the Oncology Business Unit Support a cross functional team responsible for ensuring strategic and tactical marketing operations achieve brand success

Contribute to the development of all marketing plans including the annual Global Brand Plan in line with target product positioning, strategies, and goals; partner with core global team leads to ensure delivery of the Global Brand Plan Define and implement specific marketing initiatives in partnership with the GBT, including unbranded initiatives related to disease education and biomarker testing as well as branded, promotional campaigns based on emerging evidence within GI oncology

Lead the identification and management of critical issues for internal stakeholders (e.g., R&D and key functional partners) and create market-shaping and brand development solutions

Establish, implement and maintain "best practices" in brand marketing and supportive functions (e.g. forecasting and market research) across the organization

Utilize and activate principles of customer segmentation, value proposition, and communication to support integrated commercial execution

Ensure market information is acquired, competitive activity is monitored, and customer needs are identified.

Work within relevant program teams as a leader or member.

The ideal candidate will be a strong leader who demonstrates:

A results-oriented, highly collaborative, and dedicated focus upon bringing innovative treatment options to patients.

Has a track record executing brand initiatives in collaboration with key global functions including Market Research, Competitive Intelligence, Market Access, Medical Affairs, Clinical Development, Regulatory, Legal, Supply Operations, and Communications. Has working knowledge of regulatory, reimbursement, and promotional guidelines relevant to pharmaceutical commercialization.

Has experience working in complex, matrixed organizations with multiple stakeholders

Minimum

Qualifications/Requirements:

BA/BS required; although personal leadership characteristics and track record are the most critical components, a scientific or medical educational background and/or an MBA are a plus7-10 years pharma/biotech industry experience and 3-5 years product marketing experience.

Previous oncology launch experience is…