Director of Brand

Role

The Director of Brand at H+O will own the next chapter – expanding our market position and making H+O the default name for top‑tier developers nationwide. You’ve taken an expert‑led brand from "known in a niche" to "default choice" by turning their ideas into a consistent, compelling presence across channels. In this role, you will partner with our Co‑Founder and Principal, Rens Hayes, to grow the H+O brand and create a simple narrative for leading commercial real estate developers and their architectural partners.

You will own the strategy and execution for Linked In, Design Development podcast, Instagram, events, case studies, email and all external messaging. You’ll also build and manage the small team producing the assets, allowing Rens to focus on ideas and relationships, not editing and coordination. You should genuinely enjoy working with subject‑matter experts, extracting their best stories, and turning them into systems driving real pipeline, not just vanity metrics.

• Develop and maintain a brand strategy that positions H+O as the go‑to structural partner for large multifamily and mixed‑use developers who care about structural cost and risk.
• Build and manage a quarterly content calendar across Linked In, the Design Development podcast, Instagram, email newsletter, website, and case studies.

• Design and run a repeatable workflow for prepping topics and outlines for Rens’ recording days, capturing podcast and video content, and turning long‑form recordings into short‑form clips, carousels, and written posts.
• Ensure Rens only needs to show up and perform; your team handles everything else.

• Create and maintain case‑study PDFs, one‑pagers, email scripts, and Linked In DM templates for outbound.
• Align content themes with outbound campaigns, events, and account‑based marketing.

• Co‑design and execute small, high‑end events and dinners for Tier 1 developers and architects in Boston.
• Support Rens on panels, keynotes, and live podcast concepts with decks, talking points, and post‑event assets.

• Build and manage a small pod including a copywriter/content marketer, video editor/designer, and coordinator.
• Set standards and processes for quality, timelines, and brand consistency.
• Manage external vendors as needed.

• Define and track brand‑to‑pipeline metrics including content engagement, high‑intent inbound, and influence on deals.
• Use data to double down on what generates real conversations with Tier 1 developers and the firms that influence them.

• H+O is recognized by leading developers in New England (and expanding nationally) as the structural firm who:
• Manages cost rigorously,
• Saves millions without sacrificing performance,
• And can move fast when deals are at risk.
• Measurable increase in inbound interest from industry‑leading developers and architects, and warm responses to outbound that reference referrals, content, podcast, or events.
• Rens spends the majority of his external time on high‑leverage conversations, podcast hosting, and strategic decisions – he is no longer the bottleneck on writing and editing.
• Outbound reps have clear, on‑brand scripts and assets for every touchpoint (podcast invite, event invite, peer review offer).
• Tier 1 events, podcast appearances, and Linked In content consistently generate new engaged Tier 1 accounts, first opportunities (proposal requests), and net‑new Tier 1 customers.
• A documented media and brand playbook that can be run repeatedly in Boston and transplanted into new markets as H+O expands.

• 5+ years in brand and content leadership, ideally building a founder‑led or…