Senior Producer, Development & Digital Production

GBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives. At GBH, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission.

As a result, the majority of our staff are hybrid and work both from home and onsite. Our current hybrid approach requires staff to work onsite a minimum of two days each week, every Tuesday and Wednesday, Hybrid staff are also welcome to come in additional days each week or may be asked to come in on other days by their manager.

DEPARTMENT OVERVIEW GBH’s Business Development and Strategy department works to explain the evolving media landscape, as well as internal and external issues we face, to the GBH community (leadership, staff, Board), so we can collaboratively develop solutions to create a thriving and more sustainable future for GBH.

As part of the Business Development and Strategy department, the Digital Content team provides GBH’s diverse content production, journalism and business units with strategic guidance, audience development support, digital content production and support for disciplined experimentation for all the above.

JOB OVERVIEW The Senior Producer, Development & Digital Production is a hybrid role driving the creation of new digital initiatives from early-stage concept development through production and delivery. Sitting at the intersection of creative storytelling, operations and business strategy, this role acts as the critical bridge between creative production teams and business development, corporate sponsorship and legal departments. This role works closely with GBH production units, both national and local, to identify new opportunities and pitch original concepts.

This role is responsible for using data to understand how audiences are finding, consuming, and responding to this new content. The Senior Producer role must have the ability to meet and adapt to changing industry demands and shifting audience behaviors, be flexible and balance multiple projects/priorities. The ideal candidate brings a background in agency environments, branded/sponsored content initiatives, and a deep, proven mastery of modern digital distribution ecosystems.

This candidate must demonstrate exceptional, hands‑on expertise in You Tube ecosystem management (channel strategy, SEO, thumbnail/title optimization, audience retention metrics) social video (Tik Tok, Reels and Shorts), podcast production and multi‑platform distribution. You will be responsible for originating digital concepts, building pitch materials to secure underwriting and grant funding, and managing end‑to‑end execution, budget and project schedules for new digital media projects.

• Concept development & digital platform strategy (40%)
• Digital strategy & execution:
  Contribute to channel management and content strategy across You Tube, social video platforms, and podcast feeds to maximize audience reach, retention and subscriber growth.
• Project ideation:
  Identify, develop and shape new digital concepts (You Tube series, video podcasts, short form social video) tailored to algorithmic discovery and public media mission goals.
• Sponsorship & pitch support:
  Partner directly with Business Development and Sponsorship teams to create compelling pitch decks, sizzle reels, treatments, and scope‑of‑work documents for prospective donors and corporate sponsors.
• Branded content integration:
  Translate sponsor objectives into engaging, mission‑aligned You Tube and digital content opportunities while preserving public media standards, editorial integrity, and FCC/FTC guidelines.
• Workfl…