Manager, MarTech & Operations

Description

America’s Test Kitchen is looking for a Manager, Martech & Operations to serve as our primary division lead for the technical and data infrastructure that powers lifecycle marketing communications across America’s Test Kitchen brands.

Reporting into the Marketing team, this role sits at the intersection of marketing, data, and technology, overseeing how audience data flows into our platforms and ensuring that every email, push, and triggered communication reaches the right home cook, at the right time, with the right experience.

You’ll own audience segmentation, targeting, and deployment for our lifecycle program, while also leading our martech stack and key vendor relationships. This is a highly cross-functional role: you’ll partner closely with Marketing, Product, Analytics, and Engineering to keep our campaigns accurate, reliable, and scalable.

Key Responsibilities:

• Own audience sizing and segmentation for lifecycle campaigns
• Manage email and push targeting across the lifecycle program
• Own email deployment management, including build, scheduling, and send execution
• Lead QA across campaign setup, audience pulls, and pre-send validation
• Own linking and deep linking execution, ensuring links behave as expected across email, push, web, and app

• Serve as the lead point of contact for our martech stack, particularly at the intersection of internal tooling and how data flows into our customer engagement platform
• Act as the primary internal owner of our customer engagement platform (e.g., Braze) relationship and main point of contact with that vendor
• Lead data infrastructure projects with technical delivery partners, including ownership of how data reaches our engagement platform
• Serve as an internal stakeholder for reporting builds and priorities with our data/analytics partners

• Own end-to-end data pipelines (analytics platform ? customer engagement platform ? downstream systems)
• Ensure audience logic is accurate, scalable, and consistently refreshed
• Manage dependencies across Product, Data, and Engineering
• Conduct ongoing QA of events, attributes, and campaign triggers
• Identify and resolve data discrepancies

• Ensure campaigns trigger correctly and consistently
• Manage edge cases such as trial status, offer eligibility, and other user states
• Reduce the risk of broken or misfired lifecycle campaigns
• Create clear documentation of data definitions, flows, and campaign logic

• Build and maintain complex audience segmentation (e.g., trial, churn risk, engagement tiers)
• Enable triggered and personalized lifecycle campaigns
• Support experimentation and testing infrastructure
• Enable long‑term scalability of the lifecycle program

• Define and enforce expected linking behavior across email, push, web, and app
• Validate URL handling, app opens, and fallback experiences
• Troubleshoot cross‑platform inconsistencies impacting onboarding and engagement

• Serve as the primary owner for transactional emails, including monitoring sends and results, and coordinating data updates related to email content, endpoints, and webhooks
• Support subscription offer launches, pricing updates, and operational reviews in partnership with the broader marketing team

• Act as the bridge between Marketing, Product, Data, and Engineering
• Drive prioritization and execution of martech dependencies
• Ensure clear ownership and follow‑through on technical work

Qualifications:

• 4-7+ years of experience in marketing technology or CRM/lifecycle marketing operations
• Hands‑on experience with a customer engagement…