Head of Marketing Video

The Head of Marketing Video leads the strategy, development, production, and delivery of video content that supports America’s Test Kitchen’s marketing objectives, primarily through our Organic Social Media content, Brand initiatives, Streaming and Sponsored / Partnership deliverables. Working across internal teams, this role oversees a diverse portfolio of video assets including Marketing Video (brand content and paid content), all Organic Social video, You Tube membership promotions, PBS marketing integrations, FAST and OTT promotional campaigns, sponsored content, and partner activations.

The Head of Marketing Video is a brand and creative steward responsible for setting a vision for our Marketing video outputs and continuing to uplevel the work of their team. Ultimately this is a hands‑on player‑coach role. A team of 3-5 social shooters / editors who produce the bulk of our Marketing Video outputs will report to this person. At times, the Head of Marketing Video will personally develop concepts, write scripts, shoot, edit and produce content, and should have command and a comfort level for this work, in addition to the leadership skills, creative taste and production expertise to lead a video organization.

• Lead development and production of marketing video assets across key Marketing touchpoints within paid, owned, earned, and partner channels, creating video content that supports our business goals (like subscriber acquisition, product marketing, and brand-building).
• Develop concepts, scripts, messaging, and creative approaches tailored to platform, audience, and business objectives; at times these will necessitate a new shoot, at other times they will leverage existing ATK footage / editorial content / photography. You should be equally comfortable and proficient with vertical video (for Social channels) as you are with branded and sponsored content (ads)
• Maintain a high bar for storytelling, visual quality, and audience relevance across all deliverables

• Oversee promotional video assets (content, product, and brand) for ATK’s distribution ecosystem, including PBS, You Tube, FAST, OTT, and streaming partners, including:
  • PBS marketing videos including promotional tags, show sizzles, and partner ‘advertising’ assets within American Public Television guidelines
  • You Tube mid-rolls and end cards designed to drive audience engagement and membership conversion
  • FAST and Streaming promotional campaigns supporting programming launches, themed marathons, seasonal moments, and channel growth initiatives

• Partner with Revenue and Sponsorship teams to develop compelling advertiser-supported video content that will run in organic social and paid media campaigns.
• Contribute creative thinking and production expertise to pitches and new opportunities, and translate sponsor objectives into engaging, audience-first creative that delivers value to both advertisers and ATK viewers

• Manage a small but vital team, providing creative guidance, feedback, and professional development. Partner closely with a Project Manager to manage workflow and ensure schedule adherence.
• Determine the most effective production approach for each project, balancing speed, quality, resources, and business priorities.
• Personally produce and edit content when appropriate while also overseeing execution by internal team members, freelancers, and agency partners

• Serve as the primary video partner for Marketing initiatives across the organization
• Collaborate closely with Brand Marketing, Growth Marketing,…