Manager, Content Strategy

The Manager, Content Strategy, is a core member of the Content Strategy team within the BMCHS Communications organization of the Marketing and Communications department. Reporting to the Director, Content Strategy, the Manager, Content Strategy, will play an integral role in supporting the development of high-quality, strategically aligned content that advances BMCHS’s reputation, thought leadership, and organizational messaging.

The Manager, Content Strategy, is a core member of the Content Strategy team within the BMCHS Communications organization of the Marketing and Communications department. Reporting to the Director, Content Strategy and broader Communications leadership, the Manager develops compelling editorial content, thought leadership, and storytelling that elevates BMCHS's clinical excellence, innovation, research, and commitment to health equity. The role collaborates with Marketing and Communications colleagues, executive leaders, clinicians, researchers, program leaders, and internal and external stakeholders to translate complex initiatives into clear, engaging audience-focused communications.

• Supports the Director, Content Strategy in executing the editorial vision for BMCHS thought leadership platforms and priority storytelling initiatives, ensuring alignment with enterprise messaging, reputational priorities, and organizational goals.
• Oversees editorial content for BMCHS thought leadership platforms, including identifying editorial opportunities; recruiting clinicians, researchers, executives, community partners, and external subject matter experts; shaping story concepts; reviewing contributed content; and co-creation of compelling stories that considers system goals and stakeholder perspectives
• Supports the development and maintenance of enterprise messaging resources by coordinating stakeholder input, drafting messaging updates, and ensuring consistency across Communications materials and editorial content.
• Supports BMCHS's awards and recognition strategy by identifying opportunities, coordinating submissions, partnering with leaders to identify candidates, developing compelling award nominations, maintaining tracking systems and editorial calendars, and proactively managing timelines that maximize external recognition.
• Contributes to content and communications planning for tentpole events, including drafting executive talking points, speaker messaging, briefing materials, speaker invitations, panel preparation materials, and supporting communications materials.
• Proactively monitors the healthcare, research, policy, and media landscape—including professional social platforms, academic publications, conferences, and industry conversations—to identify emerging trends, timely storytelling opportunities, and external thought leaders that advance BMCHS's strategic communications and reputational goals.
• Maintains editorial calendars and organizes content for publication using Wordpress- and Drupal-based content management systems and Airtable
• Prepares, writes, and edits content for bmc.org and bmchealthsystem.org that reinforces enterprise messaging and organizational priorities.
• Prepares, writes, and edits persuasive content for newsletters and other Marketing materials
• Supports Director, Content Strategy as editor/proofreader across Communications tactics, ensuring editorial excellence, consistency of voice, alignment with enterprise messaging, adherence to organizational style standards, and consideration of reputational implications.
• Works collaboratively with Marketing and Communications colleagues, subject matter experts, and…