Vice President, Health Digital​/Social Strategy

Fleishman Hillard, a leading global communications agency, is seeking an experienced Digital and Social Vice President to help shape high-impact work across our rapidly growing health and life sciences sector. This is a critical role on our social and digital team, with the opportunity to support leading pharmaceutical companies—including work related to a first-of-its-kind treatment in an expanding area of medicine—and collaborate with talented colleagues across strategy, creative, analytics, media, and healthcare communications.

The role combines account leadership with deep expertise in audience-first social strategy, omnichannel social management, community engagement, social listening, and issues management. You’ll lead the development and execution of compliant, insight-led social programs spanning disease awareness, therapeutic areas, corporate communications, and branded health initiatives. We’re looking for an equal-parts strategist, operator, and people leader with a proven ability to build integrated social programs and patient communities, apply listening at scale, and navigate the complexities of the healthcare regulatory environment.

Fleishman Hillard values the importance of impact and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We stay true to our commitment to our people and the communities in which we live and work. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our impact and inclusion goals.

• Serve as the day-to-day lead for digital, social, community management, and listening work streams, partnering with the broader portfolio account leadership team and serving as a senior client contact for these areas. Shape comprehensive social listening and community engagement strategies aligned with client objectives across patient activation, HCP awareness, disease-state education, and brand-focused programming. Provide counsel and help direct portfolio account team members to drive best practices and consistency in content development and creative direction.
• Provide strategic counsel on social media’s role in audience journeys.
• Participate in client steering committee meetings, including delivery of performance data, learnings, and strategic recommendations.
• Cultivate working relationships with client Marketing partners, including agency team, to ensure cohesive channel strategy.
• Build executive-level relationships with key client stakeholders to maintain health of accounts and identify strategic opportunities for growth.
• Collaborate with agency portfolio team to integrate community management strategy and learnings within broader, communications-owned programming.
• Oversee day-to-day community management operations, including reactive monitoring, moderation, response development, approval workflows, proactive engagement opportunities, and escalation management across owned social channels.
• Support identification, implementation, and operations of social listening tools and platforms.
• Translate listening insights into actionable recommendations for content, community engagement, paid media, and HCP strategies.
• Ensure quality assurance, brand safety, and regulatory alignment across all community management activities, including appropriate handling and escalation of adverse-event/product-quality mentions. Establish clear protocols for proactive community management.
• Partner closely with client legal, regulatory, medical and safety stakeholders to establish and maintain clear review, approval and escalation workflows.
• Collaborate with…