Marketing Coordinator; MTW Alumni

More Than Words (MTW) is a nonprofit social enterprise that empowers youth who are in the foster care system, court involved, homeless, or out of school to take charge of their lives by taking charge of a business. By working as a team to manage their own retail and online used book business and community space, youth develop the employment skills, leadership, and self-confidence they need to successfully transition to adulthood.

MTW is an exemplary organization that has continually held up a mirror to identify areas for improvement and accountability; that ethic is part of the culture and fabric of MTW and it extends to our commitment to ensure our staff and board reflect the racial and ethnic diversity and lived experiences of the young adults we are privileged to serve. People of color are highly encouraged to apply.

More Than Words (MTW) seeks a creative, organized, and highly engaged Marketing Coordinator to help bring our mission, young people, stores, and community partnerships to life across social media. This hands-on alumni position will focus on day-to-day social engagement, capturing authentic content across MTW spaces, promoting the growing chain of Boomerangs thrift stores, identifying and building relationships with local influencers, and coordinating influencer visits at our sites.

The role reports to the Director of Marketing and New Business and works closely with site staff to gather timely, compelling content.

• Monitor MTW and Boomerangs social platforms multiple times/week and respond to comments, questions, tags, and direct messages in a timely, professional, and mission-aligned voice
• Build active engagement by liking, commenting on, sharing, and reposting relevant content from community partners, supporters, customers, influencers, and aligned organizations
• Identify timely opportunities for MTW and Boomerangs to participate in local conversations, trends, and community moments
• Flag sensitive, complex, or customer-service-related messages for review and support appropriate follow-up
• Content Capture Across MTW Sites:
• Regularly visit and coordinate with MTW and Boomerangs locations in Boston, Cambridge, and Waltham to capture raw photo and video content
• Gather authentic, on-the-ground content featuring store merchandise, sales, displays, events, donations, behind-the-scenes activity, community partnerships, and organizational updates
• Capture vertical video and informal content that can be used for Instagram and Facebook Stories, Reels, short-form videos, and other social posts
• Organize, label, and upload raw content so it is easy for the marketing team to locate, review, and use
• Follow MTW guidelines related to youth privacy, consent, dignity, and mission-centered storytelling

• Research and identify local influencers and content creators whose audiences and content align with MTW, Boomerangs, thrift, fashion, books, sustainability, community engagement, and youth impact
• Add prospective and active influencer contacts to the marketing outreach tracker, keeping contact information, outreach status, responses, next steps, visit dates, and follow-up notes current
• Engage thoughtfully with influencer content to build authentic relationships before and after direct outreach
• Support outreach using approved messaging and coordinate next steps when an influencer expresses interest
• Help schedule and prepare influencer visits at MTW sites, including confirming the location, date, time, primary contact, visit goals, and any relevant site details
• Communicate visit information to site staff and support a welcoming,…