Vice President Group Director, Content Strategy

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

As VP/Group Director, Content Strategy, you will be a senior leader of content strategy for a global banking client, helping turn business, brand and customer needs into content that is relevant, useful and effective.

Reporting to the SVP, Head of Content Strategy, you will help bring our broader content vision to life across a diverse portfolio of work - from major campaigns and always-on content to ongoing sports partnerships including FIFA, The Masters, ANWA and the Boston and Chicago Marathons, as well as new innovation projects.

This is a hands‑on strategy leadership role. You will work closely with clients and teams to shape briefs, develop content strategies and frameworks, identify audience and content opportunities, guide content development and ensure the work connects back to clear customer and business objectives.

You will lead and develop a team of strategists while partnering closely with Brand Strategy, Social, Creative, Media, Digital Experience, Data and other disciplines and working closely with your account management client lead and in include Search/Data/Tech (bc of AI & LLM).

• Lead day-to-day content strategy across a diverse portfolio of work, including major campaigns, always-on programs, sports partnerships and activations, and innovation projects.
• Help maximize the value of the client’s major partnerships - including FIFA, The Masters, ANWA and the Boston and Chicago Marathons - by identifying compelling content opportunities before, during and beyond key moments.
• Translate business, brand and audience needs into clear content strategies, briefs, frameworks and plans.
• Develop content strategies across the customer journey - from awareness and engagement through consideration, education, conversion and relationship building.
• Shape editorial and always-on content strategies, identifying what the client should talk about, where it can add value and how content should show up across channels.
• Connect brand storytelling, financial education, products and services, customer needs and cultural context to create content people find useful and relevant.
• Guide content development across digital and owned experiences, social, search, paid media and other customer touchpoints.
• Bring strong content production expertise and be able to move from strategy into hands‑on creative development and production, with experience shaping both owned content and media‑led content partnerships and a strong understanding of the broader content and media marketplace.
• Partner closely with Social, Media, Creative and Production teams to turn strategy into strong content and stay involved through development and execution.
• Use audience, cultural, search, performance and competitive intelligence to identify opportunities and continuously improve the work.
• Work with the Head of Content Strategy and specialist teams to bring emerging capabilities - including…