Marketing Manager Soccer & Basketball

This role supports North America category marketing for Soccer and Basketball within the Sport Category team. Reporting to the Teamhead Marketing, Sport Category, it translates global and regional direction, consumer insights, and business priorities into coordinated seasonal plans that strengthen relevance with players and fans and support commercial impact. The role manages day-to-day Soccer and Basketball marketing execution across product storytelling, key launches, athletes and teams, consumer experiences, DTC and wholesale priorities, communications, and media.

It coordinates cross-functional work streams, maintains timelines and deliverables, and helps ensure category plans are executed consistently across consumer touchpoints.

• Support annual and seasonal marketing planning for Soccer and Basketball, aligned with category strategy, consumer priorities, product launches, and commercial objectives.
• Translate global direction into relevant North America briefs, launch roadmaps, activation plans, channel guidance, and executional deliverables.
• Contribute consumer, product, and marketplace insights that inform positioning, messaging, creative development, and product storytelling.
• Manage integrated go-to-market execution for priority Soccer and Basketball franchises, campaigns, athletes, teams, tournaments, and seasonal brand moments.
• Coordinate with Communications & Influence, Creative, Media, Social, DTC, Visual Experience, Sports Marketing, Wholesale, and Consumer Journey teams to deliver connected plans across consumer touchpoints.
• Partner with Sports Marketing on athlete, player, team, and federation storytelling opportunities, ensuring assets support category and product priorities.
• Collaborate with Wholesale and Account Marketing teams to translate Soccer and Basketball priorities into retail programs, account plans, sell-in tools, consumer events, and seasonal activations.
• Monitor player and fan behaviour, sport and youth culture, marketplace dynamics, competitor activity, and emerging opportunities to inform category recommendations.
• Manage agencies and cross-functional work streams, maintaining scope, timelines, deliverables, approvals, risks, and clear stakeholder communication.
• Manage assigned budgets, KPI tracking, campaign recaps, and post-season learning to improve future execution.

• 4+ years of experience in category marketing, brand marketing, product marketing, integrated marketing, or a related consumer marketing role.
• Strong knowledge of Soccer and Basketball consumers, sport and youth culture, performance footwear and apparel, product storytelling, and marketplace dynamics.
• Experience supporting and executing integrated seasonal marketing plans across digital, social, retail, experiential, communications, and commercial channels.
• Strong project management skills with the ability to manage multiple priorities, agencies, budgets, timelines, and stakeholders.
• Ability to collaborate across marketing, product, merchandising, sales, retail, sports marketing, and global or regional teams.
• Clear written, verbal, presentation, and briefing skills, with strong attention to detail.
• Analytical mindset with the ability to review consumer, category, marketplace, and campaign performance data and turn findings into actions.

• Bachelor's degree in Marketing, Business, Communications, Sports Management, or a related field preferred.

• Hiring range base pay: $62,700 - $83,380 plus bonus and benefits.
• Pay may vary depending on job-related knowledge, skills, and experience.

• Benefits package provided (corporate benefit summary referenced).

Applications are reviewed by real people committed to fairness, transparency, and equal opportunity. No automated systems or AI tools are used to make hiring decisions; AI may support isolated organisational steps such as scheduling interviews but has no influence on decisions.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. PUMA looks for candidates who embody its SPEED & SPIRIT values: BE DRIVEN in performance, BE VIBRANT in sporting legacy, BE TOGETHER in team spirit, and let individual talent and experience shine.