Director, Product Marketing

At Tive , we imagine a fully-transparent world in which everything and everyone is connected. We innovate beyond what the world thought possible—so what people hold near and dear arrives on time and in full.

We believe (and live!) four core values:

• Transparency First: We make everything visible so that everyone can operate better
• Always strive to make things simpler
• We are One Team, we have each other's backs
• Relentless iteration to optimize and improve

Whether shipped by road, rail, ocean, or air, Tive reduces shipment delays, minimizes rejected loads, and decreases theft, damage, and spoilage. Our customers count on Tive to ensure that their shipments are delivered on time and in full—because every shipment matters.

As the Director, Product Marketing , you will lead the next chapter of Product Marketing orting to the Director, Global Marketing, you’ll bring the strategic thinking, customer focus and narrative clarity needed to sharpen how we position our products and communicate their value across our evolving hardware and software capabilities. As our offering grows in complexity and reach, you’ll own the messaging frameworks, product and vertical positioning, and Go-To-Market strategies that ensure Tive stands out and scales effectively.

With proven experience developing others, you’ll also manage an existing Senior Product Marketing Manager and together, you’ll operate as a highly collaborative team, with this role focused on setting strategic direction, evolving the function and ensuring we are equipped to scale with confidence.

This is a high-impact role for a senior product marketer who is ready to shape how Tive tells its product story and scale a function that is critical to Tive’s next phase of growth.

• Own the development and evolution of product and vertical-level messaging across Tive’s full product portfolio
• Lead Go-To-Market (GTM) planning for major launches and updates, working cross functionally across Product, Sales, Marketing and Enablement to ensure readiness across every touchpoint
• Serve as the go-to expert on Tive’s buyers, influencers and competitors - leading market intelligence, segmentation, win/loss analysis, and cross-functional feedback loops to inform messaging, positioning and GTM strategy
• Shape product and vertical positioning strategies, creating differentiated narratives that speak directly to buyer needs and industry challenges
• Partner with Global Marketing to inform campaign planning with strong messaging, customer insights and solution-based value propositions, while enabling regional teams to adapt to local market needs
• Support Sales Enablement to create strategic tools and content, from pitch decks to training sessions
• Guide the development of industry-leading content that showcases the value of Tive and its solutions with strategic customer-facing collateral
• Manage and mentor the existing Senior Product Marketing Manager, providing strategic direction and alignment while enabling strong execution across launches and campaigns
• Champion the growth of the Product Marketing function at Tive - helping to define processes, best practices and ways of working to scale effectively

• 8+ years of experience in B2B Product Marketing, ideally in SaaS, connected hardware/IoT, or supply chain/logistics technology
• Bachelors degree in business or marketing
• Proven experience developing messaging and Go-To-Market strategies across multiple product types and industries
• Strong ability to synthesize technical product inputs into clear, concise, buyer-friendly messaging
• Track record of supporting vertical specific GTM motions
• Confident speaker, comfortable in front of large, senior groups both in person and in virtual environments
• Excellent…