Manager, Marketing & Business Intelligence, Boston

At A&G, we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be Unignorable.

As a Manager within the Measurement & Analytics practice at A&G you will provide mid-level leadership of data & analytic services in support of our clients' marketing efforts to make their programs smarter and more impactful. You will maximize our clients' return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management. From acquisition, to retention, to winback, you will transform multi-channel data into actionable integrated marketing intelligence, while building cross-functional partnerships internally & with clients.

Continuously elevate the quality of our insights to amplify client business outcomes, drive exceptional agency output, and deliver an outstanding client experience.

• Take a lead role in analytic services to both a&g's clients and internal teams
• Design and conduct analyses in support of marketing initiatives encompassing a variety of channels (e.g. broadcast, out of home, website, online advertising, email, search); continue to evolve these forward
• Train & lead junior team members in designing holistic dashboards based on data best practices and with the client audience needs factored into format
• Design and interpret the results of in-market tests, and make future recommendations in response
• Partner with technical resources to guide and QA the implementation of measurement solutions
• Build and evolve comprehensive measurement and analysis plans
• Lead client reporting conversations
• Documentation relating to existing processes and suggestion / presentations for improving those processes
• Data consolidation and validation - guidance to junior team members in how to navigate data challenges

Proactively explore the evolving media & measurement landscape to make our contributions to client relationships and the final work stronger. Consistently go the extra mile to uncover the most robust data-driven stories we can tell.

• Continue to expand fluency in relevant interactive technologies
• Integrated analysis of client business outcomes as a result of our paid + earned efforts as well as other influential audience touchpoints
• Lead creation and completion of Multivariate and A/B testing documents (e.g., hypothesis creation, identifying success metrics, definition of technical specifications) and post test analysis.
• Proactively identify new opportunities to advance media & measurement strategy to keep A&G at the industry forefront

A problem solver to the core, you'll constantly seek new approaches to meeting our client's measurement needs.

• Work across cross functional mid-level leadership team to identify & execute opportunities for optimization of marketing campaigns and provide recommendations to improve program performance
• Maintain an out of the box lens on insights and corresponding recommendations, and lead by example as well as mentoring junior team members to build those skills as well
• Don't take "no" for an answer; keep digging until you find a sufficient client solution
• Approach all client interactions as an opportunity to strategize and advance the business
• Integrate media and creative perspective into your data storytelling and continue to master these strategies proactively without needing to always consult other teams

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